Noelia Amoedo, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:22 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Noelia Amoedo, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 We are at the tipping point in defeating mobile ad fraud: What more needs to be done? https://www.marketingtechnews.net/news/2019/oct/10/we-are-tipping-point-defeating-mobile-ad-fraud-what-more-needs-be-done/ https://www.marketingtechnews.net/news/2019/oct/10/we-are-tipping-point-defeating-mobile-ad-fraud-what-more-needs-be-done/#respond Thu, 10 Oct 2019 08:47:06 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/10/we-are-tipping-point-defeating-mobile-ad-fraud-what-more-needs-be-done/ Many sources suggest that 40% of a typical advertising investment ends up being fraudulent. While more needs to be done to disincentivise guilty parties, we are in a better situation than previously.

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]]> https://www.marketingtechnews.net/news/2019/oct/10/we-are-tipping-point-defeating-mobile-ad-fraud-what-more-needs-be-done/feed/ 0 The imminent evolution of mobile measurement and the need for true ROI https://www.marketingtechnews.net/news/2016/mar/11/imminent-evolution-and-need-mobile-measurement/ https://www.marketingtechnews.net/news/2016/mar/11/imminent-evolution-and-need-mobile-measurement/#respond Fri, 11 Mar 2016 11:35:43 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/mar/11/imminent-evolution-and-need-mobile-measurement/ There are many vendors that offer data on consumers' mobile device activity once they have viewed an ad. So why does our industry still face a challenge when it comes to mobile measurement?

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