Aaron Brooks, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:56:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Aaron Brooks, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why the obsession with an influencer’s reach is over – and where to target instead https://www.marketingtechnews.net/news/2020/feb/27/why-obsession-influencers-reach-over-and-where-target-instead/ https://www.marketingtechnews.net/news/2020/feb/27/why-obsession-influencers-reach-over-and-where-target-instead/#respond Thu, 27 Feb 2020 09:41:42 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/feb/27/why-obsession-influencers-reach-over-and-where-target-instead/ Brands used to chase influencers with larger followings, paying over the odds for access to their audiences. It set the tone for the whole industry. But the industry is evolving - and marketers are learning from their experience.

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]]> https://www.marketingtechnews.net/news/2020/feb/27/why-obsession-influencers-reach-over-and-where-target-instead/feed/ 0 As influencers increasingly create video content, what does this mean for brands? https://www.marketingtechnews.net/news/2020/jan/24/influencers-increasingly-create-video-content-what-does-mean-brands/ https://www.marketingtechnews.net/news/2020/jan/24/influencers-increasingly-create-video-content-what-does-mean-brands/#comments Fri, 24 Jan 2020 10:10:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/24/influencers-increasingly-create-video-content-what-does-mean-brands/ Platforms have been telling us for a while that videos are the future of social sharing - and as with many such trends, influencers have spearheaded this movement.

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]]> https://www.marketingtechnews.net/news/2020/jan/24/influencers-increasingly-create-video-content-what-does-mean-brands/feed/ 1 Marketers should be double mobile optimising content – here’s why and how https://www.marketingtechnews.net/news/2019/sep/12/marketers-should-be-double-mobile-optimising-content-heres-why-and-how/ https://www.marketingtechnews.net/news/2019/sep/12/marketers-should-be-double-mobile-optimising-content-heres-why-and-how/#respond Thu, 12 Sep 2019 10:11:54 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/sep/12/marketers-should-be-double-mobile-optimising-content-heres-why-and-how/ Marketers are well aware that branded content shared on social should be different to the content shared elsewhere - but the savviest marketers are going a step further, with double-mobile optimised content.

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]]> https://www.marketingtechnews.net/news/2019/sep/12/marketers-should-be-double-mobile-optimising-content-heres-why-and-how/feed/ 0 Can the year of the influencer thrive through National Day campaigns? https://www.marketingtechnews.net/news/2018/apr/16/can-year-influencer-thrive-through-national-day-campaigns/ https://www.marketingtechnews.net/news/2018/apr/16/can-year-influencer-thrive-through-national-day-campaigns/#respond Mon, 16 Apr 2018 10:16:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/apr/16/can-year-influencer-thrive-through-national-day-campaigns/ From the well-known Halloween and Father's Day to more niche National Coffee Day, Pink Day or Say Something Nice Day, national days offer a whole host of new marketing opportunities.

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