Andrew Buckman, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:18 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Andrew Buckman, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why marketers need to engage rather than enrage to solve the mobile advertising divide https://www.marketingtechnews.net/news/2019/jul/29/marketers-need-engage-rather-enrage-solve-mobile-advertising-divide/ https://www.marketingtechnews.net/news/2019/jul/29/marketers-need-engage-rather-enrage-solve-mobile-advertising-divide/#respond Mon, 29 Jul 2019 09:40:19 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jul/29/marketers-need-engage-rather-enrage-solve-mobile-advertising-divide/ While it may be moving at a relatively slow pace, mobile ad blocking has significant potential to escalate, hurting advertiser and publisher revenues in the process.

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]]> https://www.marketingtechnews.net/news/2019/jul/29/marketers-need-engage-rather-enrage-solve-mobile-advertising-divide/feed/ 0 How to facilitate the return of storytelling in advertising https://www.marketingtechnews.net/news/2018/jun/19/how-facilitate-return-storytelling-advertising/ https://www.marketingtechnews.net/news/2018/jun/19/how-facilitate-return-storytelling-advertising/#respond Tue, 19 Jun 2018 13:20:34 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jun/19/how-facilitate-return-storytelling-advertising/ The art of storytelling in advertising is disappearing. And in digital advertising, where storytelling has been largely absent from the start, users are bombarded across multiple devices with repetitive, intrusive messaging that lacks authentic narrative.

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