Mobile’s always present consumer role illustrated by new survey

The integral role of the mobile phone in everyday life has been highlighted by a new survey that says that 99% of Brits would return home if they had forgotten their mobile to pick it up. It also showed that more than half (52%) of consumers regularly walked around with their mobile phone in their hand – illustrating its power as an easily accessible direct channel to consumers for marketers.

In a poll by Nationwide Building Society 2,000 consumers were surveyed to find out what...

24 May 2016 | Advertising Technology

Pushing content at consumers doesn’t work, report finds

Pushing content at consumers doesn’t work, says a new report from Rapt Media. It says that consumers want to discover content on their own rather than have it forced upon them and can even resent brands that do.

In a survey of more than 1,000 consumers in the US, the analyis showed that 95% of consumers take action to avoid seeing or receiving ads and two-thirds do so regularly.

57% of millennials blocked ad content because it was too pushy

More than half (55%) of...

23 May 2016 | Advertising

Brands need to improve mobile communication or face losing out

Brands are failing to communicate with their customers effectively enough via mobile, according to a new report.

In a survey of 1,000 consumers in the US and Germany by Ovum, sponsored by tnytec, the results found that customers want to interact with customer service agent using different communication channels depending upon where they are within the transaction process. This means a general expectation that the service providers they are communicating with are competent in mobile...

20 May 2016 | Advertising

Poor digital experiences lead to lost customers, research suggests

A poor digital experience is losing customers for businesses that fail to invest, according to research from Actual Experience.

With digital content now key in terms of digital marketing strategies a failure to deliver such content in a quality manner will lose customers. Actual Experience’s report shows that nearly 80% of business leaders have admitted switching to a competitor and aborting shopping online because of a poor digital experience.

Customer churn is seen as...

19 May 2016 | Advertising

Nearly quarter of customer queries on Twitter are ignored

(c)Unsplash

After more than a decade of Twitter it would be assumed that brands have realised the importance of rapid, accurate responses to customer queries. Yet a new report suggests that nearly a quarter (23%) of customer queries are ignored and only 1 in 10 brands respond to all queries.

The results come from the findings of a Twitter mystery shopping report by BDRC Continental that measures how well nearly 400 brands dealt with nearly 10,000 tweeted customer queries in...

19 May 2016 | Advertising

Millennials most valuable audience for relevant, authentic video ads

(c)iStock.com/Peter Cheranev

They are already known as one of the most fickle generations when it comes to online content but get video ad content right and millennials are 112% more likely to share it than any other demographic.

The conclusion comes from Unruly’s Future Video Survey, which canvassed the views of 3,200 people worldwide and showed that millennials are also 23% more likely to enjoy ads they find relevant.

43.1% said that they were creeped out by ads...

19 May 2016 | Advertising

Mobile-only native advertising spend triples in size

(c)iStock.com/MarioGuti

The number of native advertising campaigns based on mobile devices has tripled in size, according to a study by native advertising platform Adyoulik

It showed that in 2014 mobile-only spend accounted for 10% of spend but the share tripled to 30% in 2015. Mobile-only has stolen share from desktop-only which fell from 40% in 2014 to 15% in 2015. Half of the spend in both 2014 and 2015 covered all devices.

The conclusions come from the analysis of...

19 May 2016 | Advertising

State of digital readiness in Germany and the UK is revealed

(c)iStock.com/Raw Pixel Ltd 

It’s no longer enough today to simply just “do business”. Instead we live in an era where all businesses are being urged to embrace “digital transformation”, refocussing business models on to a new digital way of doing trade.

But it’s no easy task. A report from Cisco has revealed how IT leaders feel about their status in terms of digital readiness across the UK and Germany, showing that of the two the UK is...

18 May 2016 | Advertising

Newly announced Facebook tools raising login rates and advertising revenues

(c)iStock.comLuchezar

New tools announced by Facebook last month are already leading to higher login rates and increased advertising revenue claims Chinese partner Android developer Apus Group.

Ahead of the announcement of the new tools at Facebook’s F8 developer conference earlier in April, Apus trialled Facebook’s new Account Kit and Analytics Push tools by integrating them into its account management and user profile tool APUS ME, which gives users an improved...

18 May 2016 | Advertising Technology

Online ad viewability at highest level for 18 months

(c)iStock.com/Kali Nine LLC

Online ad viewability may have hit its highest level in 18 months but the UK is still significantly lagging on its European counterparts, according to figures from ad verification company Meetrics.

They show that for the first quarter of 2016 online ad viewability increased to 54%, 1% behind its previous peak in the third quarter of 2014 and up 4% on the previous quarter.

However in France online ad viewability stands at 66%, in Austria...

17 May 2016 | Advertising