Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer-experience/ Digital Marketing News: customer experience, social, mobile marketing Mon, 25 Mar 2024 13:20:03 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer-experience/ 32 32 Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/ https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/#respond Tue, 26 Mar 2024 07:15:00 +0000 https://www.marketingtechnews.net/?p=109489 Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more »

The post Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/feed/ 0 85% of UK shoppers had poor experiences with online retailers in 2023 https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/ https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/#respond Wed, 20 Mar 2024 08:52:36 +0000 https://www.marketingtechnews.net/?p=109480 Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more »

The post 85% of UK shoppers had poor experiences with online retailers in 2023 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/feed/ 0 Global martech spend will surpass $215bn by 2027 https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/ https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/#respond Tue, 06 Feb 2024 07:46:00 +0000 https://www.marketingtechnews.net/?p=109396 Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

The post Global martech spend will surpass $215bn by 2027 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/feed/ 0 57% of UK consumers say digital bliss a must for festive fun https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/ https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/#respond Fri, 08 Dec 2023 09:40:43 +0000 https://www.marketingtechnews.net/?p=109301 A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

The post 57% of UK consumers say digital bliss a must for festive fun appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/feed/ 0 Teradata teams up with ActionIQ for marketing and customer experience offering https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/ https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/#respond Thu, 05 Oct 2023 09:19:24 +0000 https://www.marketingtechnews.net/?p=109154 Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’... Read more »

The post Teradata teams up with ActionIQ for marketing and customer experience offering appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/oct/05/teradata-teams-up-with-actioniq-for-marketing-and-customer-experience-offering/feed/ 0 Very Group partners with Kyndryl to enhance its customer experience through technology https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/ https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/#respond Wed, 20 Sep 2023 13:22:36 +0000 https://www.marketingtechnews.net/?p=109137 Infrastructure provider Kyndryl has expanded its partnership with The Very Group, the online retail and digital payments business, to transform its IT platforms and the customer experience.       With flexibility and speed at the core, The Very Group is modernising and migrating applications and infrastructure to a leading-edge multi-platform public cloud environment. The Very Group... Read more »

The post Very Group partners with Kyndryl to enhance its customer experience through technology appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/sep/20/very-group-partners-with-kyndryl-to-enhance-its-customer-experience-through-technology/feed/ 0 UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

The post UK shoppers desire AI-driven retail experiences but are wary of its use appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/feed/ 0 Burnley FC scores big in e-commerce with Visualsoft partnership https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/ https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/#respond Thu, 10 Aug 2023 15:22:58 +0000 https://www.marketingtechnews.net/?p=109062 English Premier League football club, Burnley FC, has partnered with Visualsoft, an e-ommerce provider, to enhance its online retail operations and transform the overall customer experience. Founded in 1882 and located in the north of England, the prestigious football club has a rich history and a passionate fan base, competing in the top-tier English football... Read more »

The post Burnley FC scores big in e-commerce with Visualsoft partnership appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/aug/10/burnley-fc-scores-big-in-e-commerce-with-visualsoft-partnership/feed/ 0 Dentsu helps brands create generative AI-powered customer experiences https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/ https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/#respond Wed, 09 Aug 2023 08:22:42 +0000 https://www.marketingtechnews.net/?p=109059 Dentsu and Merkle, dentsu’s technology-enabled, data- driven customer experience management (CXM) company, have collaborated with Salesforce to offer AI expertise to marketing and commerce leaders. Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer... Read more »

The post Dentsu helps brands create generative AI-powered customer experiences appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/aug/09/dentsu-helps-brands-create-generative-ai-powered-customer-experiences/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

The post Consumers want personalised experience but wary of sharing data appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0