Wesley MacLaggan, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Wesley MacLaggan, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Key areas of focus for retail advertisers in 2020: Cross-channel strategies and delivery models https://www.marketingtechnews.net/news/2020/jan/28/key-areas-focus-retail-advertisers-2020-cross-channel-strategies-and-delivery-models/ https://www.marketingtechnews.net/news/2020/jan/28/key-areas-focus-retail-advertisers-2020-cross-channel-strategies-and-delivery-models/#respond Tue, 28 Jan 2020 09:51:14 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/28/key-areas-focus-retail-advertisers-2020-cross-channel-strategies-and-delivery-models/ Being able to predict future innovations and consumer behaviours means keeping on top of not only late-breaking industry news and cutting-edge innovations, but also knowing what lies further ahead in the digital advertising space.

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]]> https://www.marketingtechnews.net/news/2020/jan/28/key-areas-focus-retail-advertisers-2020-cross-channel-strategies-and-delivery-models/feed/ 0 Google says goodbye to the Average Position metric: What do marketers need to know from here? https://www.marketingtechnews.net/news/2019/oct/02/google-says-goodbye-average-position-metric-what-do-marketers-need-know-here/ https://www.marketingtechnews.net/news/2019/oct/02/google-says-goodbye-average-position-metric-what-do-marketers-need-know-here/#respond Wed, 02 Oct 2019 14:15:36 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/02/google-says-goodbye-average-position-metric-what-do-marketers-need-know-here/ Marketers using Google Ads have been comfortable with fielding various questions based on the 'average position' metric, but as of September 30, it was retired for 'prominence metrics'. So what now?

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