Webinar Archives - Marketing Tech News https://www.marketingtechnews.net/categories/webinar/ Digital Marketing News: customer experience, social, mobile marketing Tue, 04 Aug 2020 10:37:59 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Webinar Archives - Marketing Tech News https://www.marketingtechnews.net/categories/webinar/ 32 32 Branding best practice: Exploring how to create a brand which cuts through the noise https://www.marketingtechnews.net/news/2020/aug/04/branding-best-practice-exploring-how-to-create-a-brand-which-cuts-through-the-noise/ https://www.marketingtechnews.net/news/2020/aug/04/branding-best-practice-exploring-how-to-create-a-brand-which-cuts-through-the-noise/#comments Tue, 04 Aug 2020 09:11:51 +0000 http://marketingtechnews.net/?p=105963 Webinar Having a strong, unified brand image is a must in today’s noise-heavy, social-amplified marketing landscape. With the disruption of the Covid-19 pandemic added in, it is even more indispensable. The recent 2020 BrandZ Top 100 Most Valuable Global Brands Ranking, put together by WPP and Kantar, is a gold mine of information when it comes... Read more »

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]]> https://www.marketingtechnews.net/news/2020/aug/04/branding-best-practice-exploring-how-to-create-a-brand-which-cuts-through-the-noise/feed/ 4 Machine learning for marketers: Getting the strategies and processes right https://www.marketingtechnews.net/news/2020/jul/16/machine-learning-for-marketers-getting-the-strategies-and-processes-right/ https://www.marketingtechnews.net/news/2020/jul/16/machine-learning-for-marketers-getting-the-strategies-and-processes-right/#respond Thu, 16 Jul 2020 10:34:19 +0000 http://marketingtechnews.net/?p=105918 Webinar Machine learning has the potential to transform marketers’ operations – but organisations need to overcome various hurdles to achieve success. Writing for this publication at the end of last year, Phil Midwinter, CTO at Third Foundation, said organisations needed to make a ‘serious commitment to data and digital via ML and AI’ in 2020. To... Read more »

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]]> https://www.marketingtechnews.net/news/2020/jul/16/machine-learning-for-marketers-getting-the-strategies-and-processes-right/feed/ 0 Thoughts on how to ensure GDPR does not kill your marketing strategy https://www.marketingtechnews.net/news/2020/jun/22/thoughts-on-how-to-ensure-gdpr-does-not-kill-your-marketing-strategy/ https://www.marketingtechnews.net/news/2020/jun/22/thoughts-on-how-to-ensure-gdpr-does-not-kill-your-marketing-strategy/#comments Mon, 22 Jun 2020 10:17:37 +0000 http://marketingtechnews.net/?p=105836 Webinar The European General Data Protection Regulation (GDPR) was supposed to be a wake-up call for marketers to clean up their act. But how has this actually played out? It is safe to say the consensus from the industry in 2018 was less than universal. In a blistering New York Times op-ed, Alison Cool noted that,... Read more »

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