Are we in the middle of the latest Google update?

By Amy@BubbleJobs Just like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the...

3 September 2013 | Organic Search

Why it’s about time you jumped on the Schema bandwagon

By Amy@BubbleJobs If you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered, right? Erm… not...

29 August 2013 | Organic Search

The real social media management happens in-house

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, social media management can also help drive targeted traffic to your content; increase your organic brand presence, expand your potential reach to new and existing customers and more. Many small...

27 August 2013 | Campaigns

Interview with global SEM expert Bill Hunt on all things SEO

Recently I had the chance to interview global SEM and social media expert Bill Hunt. Bill is currently the President of Back Azimuth Consulting  and writes a blog on search and social media marketing at whunt.com. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Thanks to Bill for taking the time to answer my questions! Question: You got your start in SEM back in...

21 August 2013 | Organic Search

Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech. Thanks to Josh for...

9 August 2013 | Advertising Technology

Is a tweeted link as valuable as a regular link?

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out? Here’s what Julie Joyce of Link Fish Media had to say, "I don’t see any evidence that suggests that a tweeted link counts as much as an actual text link. I’d prefer a text...

6 August 2013 | Organic Search

What are the items to measure after one year of SEO?

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some...

2 August 2013 | Data-driven marketing

Is hidden text using expandable sections bad for SEO?

In a recent video, Matt Cutts, the head of the web spam team at Google, shared some insight into a question that I’ve always wondered about. “Is hiding text in AJAX/JavaScript style expandable menus bad practice for SEO?” Expandable sections for content is common practice, especially on e-com sites that need to present large amounts of content in a format that is easier for the user to consume. In his video, Matt conceded that there were good reasons to implement expandable content....

1 August 2013 | Organic Search

Why you should audit your backlinks following Penguin 2.0

High rankings in the search engines for competitive keywords in your industry are extremely valuable. You can practically guarantee a steady stream of targeted visitors to your offer and convert that traffic into new customers for your business. But actually getting those rankings is a completely different story. Search engine rankings Google continues to have significant market share in the industry. New data shows Google accounts for over two-thirds of search traffic leaving search...

31 July 2013 | Organic Search

SEO and social media: Why the war?

By Amy@BubbleJobs Here at Bubble, we think a bit of competition and rivalry is healthy across different sectors and departments… and it’s fair to say that rivalry is definitely alive and well in the digital sector in 2013. Now, while old-school debates like the historic SEO/PPC argument continue to rage, new ones are sparking up all the time as brands fight to find the best strategy for their online marketing efforts. The flavour of the week in the digital rivalry stakes? It has to be...

26 July 2013 | Commerce