Should you be focusing on local SEO?

Should your online marketing campaign be focusing on local SEO? Here, Liberty’s new recruit Ben Magee offers some helpful hints and tips. With so many facets of online marketing out there, it can be hard to know whether to use local, organic or PPC optimisation to bring traffic to your website. Ultimately the importance of local SEO depends on the size and type of your business, but it’s hard to dispute that it has a huge role to play in any optimisation campaign and is dangerous to...

27 November 2012 | Data-driven marketing

What is the state of digital marketing in 2012? [infographic]

The Webmarketing123 “State of Digital Marketing 2012 Report” is out and it is full of fascinating figures for marketing professionals and SEO specialists alike. Drawing on responses from over 500 Business to Consumer (B2C) and Business to Business (B2B) marketers, this report and the infographic it produced makes very interesting reading indeed. Amongst the findings is the news that increasing numbers of B2C & B2B marketers are turning to SEO to secure firm results for their brand and...

14 September 2012 | Organic Search

Pinterest and Instagram thrive: Ideas for a social media campaign

Once the realm of hipsters and the dedicated social media disciples, Pinterest and Instagram are now positively thriving. Whilst Facebook continues to stagnate, these alternative social media platforms are proving that the big picture is big money.  New data from Experian has shown that the popularity of both Pinterest and Instagram is burgeoning. Just take a look at these figures measured between July 2011 and July 2012: Worldwide Instagram growth: 17319% in North America 8121% in...

6 September 2012 | Organic Search

Google changes AdWords ad rotation: Not for the better

Yesterday on the Inside AdWords blog, Google announced a new change to AdWords and the way adverts are rotated. Advertisers have the option to rotate adverts in three ways. Optimise for Clicks, Optimise for Conversions or Even Rotation. We always test adverts on the Even Rotation setting as it allows you to split test your adverts and find out what copy works. Over time, this can give you very powerful insight into what makes your customers tick. With the other two rotation settings, you dont...

2 May 2012 | Advertising

How Google and Bing searches compare

A recent study has shown that Google may be falling short of Microsofts search engine, Bing, when it comes to the helpfulness and relevance of their search results. The study looked at just how many searches made using the search engines actually resulted in a visit to one of the suggested websites. The findings were very interesting; around 80% of searches conducted on Bing resulted in the user visiting a link provided by the search engine. Meanwhile, over...

17 August 2011 | Organic Search

Google releases Analytics benchmarking newsletter. How do your bounce rates and traffic sources stack up?

Google has released its first Analytics Benchmarking Newsletter, which highlights data collected anonymously from hundreds of thousands of Google Analytics accounts that opted-in to sharing data.

Comparing data from 1st November 2010 to 1st February 2011 against the same period 12 month prior, some very interesting changes are taking place in the way people use websites. A couple of highlights…

People are spending less time on websites. They are also visiting...

2 July 2011 | Data-driven marketing