Gareth Morgan, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 06 Apr 2020 17:29:33 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Gareth Morgan, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why Google loves a persona-led approach to content https://www.marketingtechnews.net/news/2014/sep/12/why-google-loves-a-persona-led-approach-to-content/ https://www.marketingtechnews.net/news/2014/sep/12/why-google-loves-a-persona-led-approach-to-content/#respond Fri, 12 Sep 2014 15:39:34 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/sep/12/why-google-loves-a-persona-led-approach-to-content/ Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products...

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]]> https://www.marketingtechnews.net/news/2014/sep/12/why-google-loves-a-persona-led-approach-to-content/feed/ 0 9 things every online brand could learn from The Wire https://www.marketingtechnews.net/news/2014/sep/03/9-things-every-online-brand-could-learn-from-the-wire/ https://www.marketingtechnews.net/news/2014/sep/03/9-things-every-online-brand-could-learn-from-the-wire/#respond Wed, 03 Sep 2014 13:47:53 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/sep/03/9-things-every-online-brand-could-learn-from-the-wire/ Did you know that there are a number of prescient parallels between the world of online marketing and the bloody streets of David Simons Baltimore?

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]]> https://www.marketingtechnews.net/news/2014/sep/03/9-things-every-online-brand-could-learn-from-the-wire/feed/ 0 The pros and cons of buying followers on Twitter https://www.marketingtechnews.net/news/2014/sep/02/the-pros-and-cons-of-buying-followers-on-twitter/ https://www.marketingtechnews.net/news/2014/sep/02/the-pros-and-cons-of-buying-followers-on-twitter/#respond Tue, 02 Sep 2014 14:19:54 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/sep/02/the-pros-and-cons-of-buying-followers-on-twitter/ How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here.

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]]> https://www.marketingtechnews.net/news/2014/sep/02/the-pros-and-cons-of-buying-followers-on-twitter/feed/ 0 How is social media affected by the big sporting events? https://www.marketingtechnews.net/news/2014/may/01/how-is-social-media-affected-by-the-big-sporting-events/ https://www.marketingtechnews.net/news/2014/may/01/how-is-social-media-affected-by-the-big-sporting-events/#respond Thu, 01 May 2014 12:57:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/may/01/how-is-social-media-affected-by-the-big-sporting-events/ In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland. These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend.

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]]> https://www.marketingtechnews.net/news/2014/may/01/how-is-social-media-affected-by-the-big-sporting-events/feed/ 0 The best Twitter fights of all time https://www.marketingtechnews.net/news/2014/apr/30/the-best-twitter-fights-of-all-time/ https://www.marketingtechnews.net/news/2014/apr/30/the-best-twitter-fights-of-all-time/#respond Wed, 30 Apr 2014 08:34:29 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/apr/30/the-best-twitter-fights-of-all-time/ From global pop stars to footballers and all the Z-listed celebrities in between, Twitter has become the modern day social platform for a good old fashioned slanging match. Using the instant message platform to their advantage, insults can be published immediately, reaching all corners of the globe and with the potential to be seen by millions.

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]]> https://www.marketingtechnews.net/news/2014/apr/30/the-best-twitter-fights-of-all-time/feed/ 0 What is VK? Your guide to Russia’s largest social network https://www.marketingtechnews.net/news/2014/apr/23/what-is-vk-your-guide-to-russias-largest-social-network/ https://www.marketingtechnews.net/news/2014/apr/23/what-is-vk-your-guide-to-russias-largest-social-network/#respond Wed, 23 Apr 2014 15:20:19 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/apr/23/what-is-vk-your-guide-to-russias-largest-social-network/ Did you know that Russians are the most active social network users for anywhere in the world? Yet they aren’t on Facebook and Twitter, theyre on social site VK.

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]]> https://www.marketingtechnews.net/news/2014/apr/23/what-is-vk-your-guide-to-russias-largest-social-network/feed/ 0 Is Google Glass going to revolutionise football? https://www.marketingtechnews.net/news/2014/apr/16/is-google-glass-going-to-revolutionise-football/ https://www.marketingtechnews.net/news/2014/apr/16/is-google-glass-going-to-revolutionise-football/#respond Wed, 16 Apr 2014 13:37:57 +0000 http://marketingtechnews.sites.techforge.v1/news/2014/apr/16/is-google-glass-going-to-revolutionise-football/ Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match. As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match.

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]]> https://www.marketingtechnews.net/news/2014/apr/16/is-google-glass-going-to-revolutionise-football/feed/ 0 Google Glass: What will it bring to businesses? https://www.marketingtechnews.net/news/2013/aug/20/google-glass-what-will-it-bring-to-businesses/ https://www.marketingtechnews.net/news/2013/aug/20/google-glass-what-will-it-bring-to-businesses/#respond Tue, 20 Aug 2013 15:30:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2013/aug/20/google-glass-what-will-it-bring-to-businesses/ We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is intended to be used similarly to a smartphone with swipe-action browsing and voice-controlled command inbuilt into the glasses.

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]]> https://www.marketingtechnews.net/news/2013/aug/20/google-glass-what-will-it-bring-to-businesses/feed/ 0 The handiest SEO tools for Firefox https://www.marketingtechnews.net/news/2013/may/31/the-handiest-seo-tools-for-firefox/ https://www.marketingtechnews.net/news/2013/may/31/the-handiest-seo-tools-for-firefox/#respond Fri, 31 May 2013 16:40:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2013/may/31/the-handiest-seo-tools-for-firefox/ According to W3school’s browser stats, Firefox is the second most popular browser today. There are a lot of SEO tools available with Firefox that can be used to analyse and track the performance of a website in search engines. We have listed some free tools which can help you to understand your website better from a search engine perspective.

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]]> https://www.marketingtechnews.net/news/2013/may/31/the-handiest-seo-tools-for-firefox/feed/ 0 Why guest blogs can be your brand’s best friend https://www.marketingtechnews.net/news/2012/dec/04/why-guest-blogs-can-be-your-brands-best-friend/ https://www.marketingtechnews.net/news/2012/dec/04/why-guest-blogs-can-be-your-brands-best-friend/#respond Tue, 04 Dec 2012 10:00:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2012/dec/04/why-guest-blogs-can-be-your-brands-best-friend/ Since the Google Penguin updates, online marketers have a simple choice: go ethical, go high quality or go home.

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