Why it’s about time you jumped on the Schema bandwagon

By Amy@BubbleJobs If you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered, right? Erm… not...

29 August 2013 | Organic Search

Twitter fake tweets backlash: Do you own your online identity?

It hasnt been a great week for Twitter - theyve barely been out of the news. Unless you’ve been living under a rock, you will have noticed that women’s campaigner Caroline Criado-Perez has been in the papers over threatening and abusive tweets she received following a successful campaign to have Jane Austen’s face on a bank note. But the social networking site was in hot water last week as well for a controversial gaff where they faked tweets from real users for a mock-up promotion...

30 July 2013 | Branding

SEO and social media: Why the war?

By Amy@BubbleJobs Here at Bubble, we think a bit of competition and rivalry is healthy across different sectors and departments… and it’s fair to say that rivalry is definitely alive and well in the digital sector in 2013. Now, while old-school debates like the historic SEO/PPC argument continue to rage, new ones are sparking up all the time as brands fight to find the best strategy for their online marketing efforts. The flavour of the week in the digital rivalry stakes? It has to be...

26 July 2013 | Commerce

10 reasons you’re not getting that SEO job

By Amy@BubbleJobs If you’re an avid reader of this blog you’ll know we’ve already looked at some of the most common mistakes job seekers make when applying for graduate online marketing jobs and social media jobs – so today I thought it was time I turned my attention to a different part of the industry… and one that’s very close to my heart. I’m talking about SEO jobs. As one of the fastest growing niches in the digital industry, SEO jobs are pretty plentiful at the moment –...

23 July 2013 | Commerce

5 ideas to kick off your YouTube strategy

By Amy@BubbleJobs Whether you’re an online marketing pro or a relative newbie, chances are you’ll have the heard the phrase ‘Content Is King’ once or twice before. In this post-Penguin era, that phrase has never been more applicable or relevant and since the first Penguin update hit, it seems the world and his wife have jumped on the old content marketing bandwagon. Now, while we’ve talked about things like guest blogging and infographics in detail before on this blog, we’ve only...

16 July 2013 | Organic Search

The how-to of Twitter retweet requests

By Amy@BubbleJobs Fresh from my stint as interim social media manager for Bubble (the lovely Lauren started today!), I thought I’d pay homage to the last couple of weeks and dedicate today’s blog to something I’ve encountered quite a lot of in the last month or so – retweets! Now, here at Bubble, thanks to the epic range of jobs we’ve got on offer and our amazing blog posts , we’re more than familiar with the practice of retweets and clock up a healthy number of retweets on a...

10 July 2013 | Social Media Marketing

Automated DMs on Twitter: Are they ever okay?

By Amy@BubbleJobs We’ve all been there. You find a brand you like, a company you have an interest in or a band you’re into and you decide you want to support them on Twitter. You find their profile, click ‘follow’ and BAM! Before you’ve even had chance to glance at their Twitter feed your inbox has been infiltrated with one of those awful automated direct messages thanking you for being their latest follower and pushing you towards their main website, Facebook profile or eCommerce...

5 July 2013 | Social Media Marketing

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the...

1 July 2013 | Branding

5 ways to become a social media influencer

By Amy@BubbleJobs From content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their time at the top, there’s just no avoiding them. The current buzzword of the moment? That has to be ‘influencer marketing’. Most commonly associated with social media marketing, influencer marketing refers to the practice of reaching out to key figures within an industry...

18 June 2013 | Publishing

5 tips to improve your click through rate on Google+

Just like anyone else in the industry, I’m a massive fan of social media and right now Google+ is definitely in my top two. In my opinion, Google’s often over-looked social network is one of the best places for socialising, sharing and just generally discovering great content that you actually want to read and view. Unlike LinkedIn, its communities are moderated pretty effectively and are relatively spam-free and unlike Facebook, the network is also fairly free of pointless advertising...

11 June 2013 | Data-driven marketing