Amy Edwards, Author at Marketing Tech News

Do these 10 skills make up the ‘perfect’ SEO manager?

Amy Edwards — Thu, 24 Apr 2014 14:59:20 +0000

Today were trying to pin down the latest digital recruitment trends and identify exactly what employers are looking for when recruiting in the digital spaceâ¦

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Google penalises guest blog network MyBlogGuest

Amy Edwards — Fri, 21 Mar 2014 11:47:28 +0000

Itâs no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging â last year urging SEOs to no=follow any backlinks in guest blogs â and more recently, warning that guest blogging for SEO is dead.

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Is Halifax the latest brand to be caught out by Google?

Amy Edwards — Wed, 12 Feb 2014 10:06:41 +0000

Itâs safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expediaâs massive manual penalty from the Big G â and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

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Has Expedia been whacked with an unnatural links penalty?

Amy Edwards — Wed, 22 Jan 2014 17:37:37 +0000

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of lateâ¦ but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

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Top 10 myths associated with working in the digital industry

Amy Edwards — Tue, 17 Dec 2013 09:30:01 +0000

Just like any other industry, when it comes to working in the digital sector, itâs fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Whether you work in SEO, social media or web development, Iâm sure youâll have come across a few of these myths when you tell people exactly what it is you do for a livingâ¦ and to say itâs annoying is a bit of an understatement.

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Does your business need a .london domain?

Amy Edwards — Tue, 19 Nov 2013 12:09:31 +0000

This weekend came the announcement that no one had been expecting â the news that from summer 2014, .london domains would be available to purchase for companies, individuals and organisations based in the capital. According to various reports, registrations for the new domains will open around spring time, with the domains set to go live a few months later. The news comes just a few months after the Internet Corporation for Assigned Names and Numbers approved a similar top level .nyc suffix for New York City.

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Is Google+ Restricted Communities the next Yammer?

Amy Edwards — Mon, 11 Nov 2013 14:00:00 +0000

On Tuesday, Google announced itâs next bid to get its finger into the enterprise social network pie â âRestricted Communitiesâ. According to the Big G, with the new Restricted Communities function, companies will be able to create invite-only communities or communities which are only open to those with an email address associated with a particular domain.

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Google Hummingbird: What do we know?

Amy Edwards — Thu, 03 Oct 2013 14:00:00 +0000

Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm â and what it might mean for the industry moving forwards.

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Google changes mean even more keyword headaches for SEOs

Amy Edwards — Wed, 25 Sep 2013 08:30:02 +0000

Itâs safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs have had a lot of sleepless nights to contend with in 2013. Sound familiar? Sorry, but Iâve got some bad news for you â there could be more sleepless nights to come.

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Are we in the middle of the latest Google update?

Amy Edwards — Tue, 03 Sep 2013 08:30:00 +0000

Just like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days thatâs definitely easier said than doneâ¦ but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while now.

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