Mitch Vidler, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:50:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Mitch Vidler, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Cambridge Analytica: Immoral vs. illegal data capture https://www.marketingtechnews.net/news/2018/mar/23/cambridge-analytica-immoral-vs-illegal-data-capture/ https://www.marketingtechnews.net/news/2018/mar/23/cambridge-analytica-immoral-vs-illegal-data-capture/#respond Fri, 23 Mar 2018 08:37:21 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/mar/23/cambridge-analytica-immoral-vs-illegal-data-capture/ Mitch Vidler, Head of Marketing Technology and Digital Analysis at Jaywing discusses exactly what happened with the Cambridge Analytica data “breach”, whether this was actually a data breach or a case of immoral (but not illegal) data capture and, the common practice of data pooling, what it is, and what defines misuse.

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