Ian O'Rourke, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 20:49:10 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ian O'Rourke, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Strong and Stable vs. The Many: UK election PPC strategies analysed https://www.marketingtechnews.net/news/2017/jun/16/strong-and-stable-vs-many-uk-election-ppc-strategies-analysed/ https://www.marketingtechnews.net/news/2017/jun/16/strong-and-stable-vs-many-uk-election-ppc-strategies-analysed/#respond Fri, 16 Jun 2017 13:30:31 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/jun/16/strong-and-stable-vs-many-uk-election-ppc-strategies-analysed/ The two main UK political parties, the Conservatives and Labour, both took very different PPC strategies in the recent general election. Adthena has pulled a number of data insights in the final days of the campaign, and CEO Ian O'Rourke believes there are a number of key things marketers can learn.

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]]> https://www.marketingtechnews.net/news/2017/jun/16/strong-and-stable-vs-many-uk-election-ppc-strategies-analysed/feed/ 0 Businesses are more digitally aware – so why is marketing waste still so high? https://www.marketingtechnews.net/news/2016/sep/29/businesses-are-more-digitally-aware-so-why-marketing-waste-still-so-high/ https://www.marketingtechnews.net/news/2016/sep/29/businesses-are-more-digitally-aware-so-why-marketing-waste-still-so-high/#respond Thu, 29 Sep 2016 11:28:32 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/sep/29/businesses-are-more-digitally-aware-so-why-marketing-waste-still-so-high/ Advertising is still as ineffective as it has been previously, with waste figures continuing to be high. But if businesses are supposed to be more digitally aware, why is this?

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