PR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/pr/ Digital Marketing News: customer experience, social, mobile marketing Mon, 25 Mar 2024 11:56:54 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png PR Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/pr/ 32 32 AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024   https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/ https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/#respond Mon, 25 Mar 2024 11:56:48 +0000 https://www.marketingtechnews.net/?p=109486 Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.   With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/feed/ 0 Two thirds of PR pros can’t prove their work helps their business or client https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/ https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/#respond Mon, 04 Mar 2024 09:49:00 +0000 https://www.marketingtechnews.net/?p=109453 Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see.  This research comes at... Read more »

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