seo Archives - Marketing Tech News

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024

Duncan MacRae — Mon, 25 Mar 2024 11:56:48 +0000

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research. With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more »

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‘Bullish’ marketing industry plans to boost spending power in 2024

Duncan MacRae — Mon, 12 Feb 2024 15:25:26 +0000

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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MediaVision introduces ‘ground-breaking’ predictive SEO tool

Duncan MacRae — Fri, 20 May 2022 22:33:58 +0000

MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level. The company claims the tech marks a significant development in the performance market’s capabilities, and is designed to fill the gaps... Read more »

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5 things to consider when taking a content-first approach to SEO

Austin Lyons — Mon, 06 Dec 2021 10:35:50 +0000

One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t... Read more »

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65% of UK CEOs think marketers focus on analytics too much

Duncan MacRae — Wed, 02 Jun 2021 08:10:00 +0000

CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals. Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales.... Read more »

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10 practical ways to grow your local business with digital marketing in 2021

Gizem Taş — Thu, 04 Feb 2021 15:31:18 +0000

Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in a different fashion. Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it’s been long since... Read more »

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