trust Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/trust/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:39:47 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png trust Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/trust/ 32 32 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/#respond Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/feed/ 0 74% of marketers embrace simplification and sustainability https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/ https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/#respond Tue, 07 Mar 2023 09:29:56 +0000 https://www.marketingtechnews.net/?p=108739 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/feed/ 0 Creating a data ecosystem built on consumer trust https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/ https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/#comments Mon, 27 Sep 2021 14:24:31 +0000 http://marketingtechnews.net/?p=107343 It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first, says Tim Geenen, managing director, Addressability Europe at LiveRamp. The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result,... Read more »

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