Programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/categories/programmatic/ Digital Marketing News: customer experience, social, mobile marketing Sat, 02 Mar 2024 12:55:10 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/categories/programmatic/ 32 32 Vevo teams up with PubMatic to expand programmatic buying across its CTV network https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/ https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/#respond Wed, 06 Mar 2024 07:54:00 +0000 https://www.marketingtechnews.net/?p=109455 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 UK advertisers expected to increase programmatic DOOH spend by a third https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/ https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/#respond Tue, 12 Sep 2023 12:36:54 +0000 https://www.marketingtechnews.net/?p=109123 VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 Alfi research shows promising growth for programmatic advertising https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/ https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/#comments Mon, 09 Aug 2021 12:56:06 +0000 http://marketingtechnews.net/?p=107253 Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/feed/ 1 The antidote for an acute case of martech bloat https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/ https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/#respond Thu, 27 May 2021 11:59:14 +0000 http://marketingtechnews.net/?p=107016 Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently announced it will now prioritise online marketing, stopping all other forms of marketing and promotion of... Read more »

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]]> https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/feed/ 0 The key to cookieless marketing has been in our hands the whole time https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/ https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/#respond Thu, 22 Apr 2021 15:03:22 +0000 http://marketingtechnews.net/?p=106935 The cookie has long been crumbling, and Google’s announcement to move the industry towards a cookieless future should come as no surprise. While it may seem like brand marketers and advertisers have been preparing for this moment for years (pre-pandemic, even!), are UK businesses really ready for the road ahead? Contrary to popular belief, it’s... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/22/the-key-to-cookieless-marketing-has-been-in-our-hands-the-whole-time/feed/ 0 Let’s be direct: Why supply and demand needs to move closer for programmatic https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/ https://www.marketingtechnews.net/news/2021/feb/16/lets-be-direct-why-supply-and-demand-needs-to-move-closer-for-programmatic/#respond Tue, 16 Feb 2021 11:33:26 +0000 http://marketingtechnews.net/?p=106741 Bringing transparency to the programmatic supply chain has been on the digital advertising agenda for some time, but the ad budget constraints of 2020 combined with ISBA’s revelations around the ‘unknown delta’ have propelled it to the top of the industry’s wish list. As 2021 continues, there is widespread determination to resolve transparency issues once... Read more »

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