objectives Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/objectives/ Digital Marketing News: customer experience, social, mobile marketing Tue, 27 Feb 2024 13:13:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png objectives Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/objectives/ 32 32 Majority of marketers say marketing goals and business objectives are misaligned https://www.marketingtechnews.net/news/2024/feb/27/majority-of-marketers-say-marketing-goals-and-business-objectives-are-misaligned/ https://www.marketingtechnews.net/news/2024/feb/27/majority-of-marketers-say-marketing-goals-and-business-objectives-are-misaligned/#respond Tue, 27 Feb 2024 13:13:20 +0000 https://www.marketingtechnews.net/?p=109440 Almost 90% of marketing leaders are more focused on business objectives today than five years ago. However, only about a quarter start the planning process by identifying their desired business outcomes. This disconnect is at the core of the findings in a report from Walker Sands, a full-service B2B marketing agency. Surveying more than 150 marketing... Read more »

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