Native Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/native-advertising/ Digital Marketing News: customer experience, social, mobile marketing Sat, 17 Feb 2024 15:44:05 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Native Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/native-advertising/ 32 32 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Retailers feel there are too many channels to effectively sell through https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/ https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/#respond Wed, 19 Apr 2023 06:48:24 +0000 https://www.marketingtechnews.net/?p=108841 Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/19/retailers-feel-there-are-too-many-channels-to-effectively-sell-through/feed/ 0 Ru Roberts, Waze: On non-distracting and privacy-conscious advertising https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/ https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/#respond Fri, 11 Feb 2022 16:53:27 +0000 https://marketingtechnews.net/?p=107828 MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/feed/ 0 How to acquire and retain the attention of 200 million ‘ad aware’ users https://www.marketingtechnews.net/news/2020/oct/27/how-to-acquire-and-retain-the-attention-of-200-million-ad-aware-users/ https://www.marketingtechnews.net/news/2020/oct/27/how-to-acquire-and-retain-the-attention-of-200-million-ad-aware-users/#comments Tue, 27 Oct 2020 10:41:11 +0000 http://marketingtechnews.net/?p=106228 Adjusting to any new environment is hard at the best of times, but back in March many of us had to come to grips with a new type of office: our homes. The kids screaming in the background during a video call, the moment of panic when the internet connection dropped, the constant snacking every... Read more »

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]]> https://www.marketingtechnews.net/news/2020/oct/27/how-to-acquire-and-retain-the-attention-of-200-million-ad-aware-users/feed/ 2 CMO Council explores the remit of earned media – and strained relations between marketing and comms https://www.marketingtechnews.net/news/2020/oct/14/cmo-council-explores-the-remit-of-earned-media-and-strained-relations-between-marketing-and-comms/ https://www.marketingtechnews.net/news/2020/oct/14/cmo-council-explores-the-remit-of-earned-media-and-strained-relations-between-marketing-and-comms/#comments Wed, 14 Oct 2020 11:10:21 +0000 http://marketingtechnews.net/?p=106195 The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed. In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed more than 150 brand leaders,... Read more »

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]]> https://www.marketingtechnews.net/news/2020/oct/14/cmo-council-explores-the-remit-of-earned-media-and-strained-relations-between-marketing-and-comms/feed/ 1 The requirements for brands looking to build the new in-house marketer https://www.marketingtechnews.net/news/2019/oct/09/requirements-brands-looking-build-new-house-marketer/ https://www.marketingtechnews.net/news/2019/oct/09/requirements-brands-looking-build-new-house-marketer/#respond Wed, 09 Oct 2019 09:42:37 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/09/requirements-brands-looking-build-new-house-marketer/ 'In-sourcing' the marketing function is not as simple as it seems. With no set model for in-housing, those brands that do want to create their own in-house team are building the future of marketing for their business.

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]]> https://www.marketingtechnews.net/news/2019/oct/09/requirements-brands-looking-build-new-house-marketer/feed/ 0 Does real-time marketing need to take an alternative route? https://www.marketingtechnews.net/news/2019/sep/13/does-real-time-marketing-need-take-alternative-route/ https://www.marketingtechnews.net/news/2019/sep/13/does-real-time-marketing-need-take-alternative-route/#respond Fri, 13 Sep 2019 09:18:45 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/sep/13/does-real-time-marketing-need-take-alternative-route/ If you've downloaded a weather app or flashlight app for instance, the average consumer would not expect for it to be tracking your movements at all times and selling that information to advertisers. Real-time marketing may need to take a step back.

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]]> https://www.marketingtechnews.net/news/2019/sep/13/does-real-time-marketing-need-take-alternative-route/feed/ 0 Five things to consider when planning an app: Usage, UX, and more https://www.marketingtechnews.net/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/ https://www.marketingtechnews.net/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/#respond Thu, 11 Apr 2019 12:43:14 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/ The app designing process will be a bumpy road if you don't take a methodical approach. Your business doesn't just need an app - it needs a user-friendly app that provides substantial value.

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