media Archives - Marketing Tech News

83% of publishers eye retail media investment

Duncan MacRae — Mon, 19 Feb 2024 10:05:00 +0000

83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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IAS expands Total media Quality Product to YouTube Shorts

Duncan MacRae — Tue, 19 Dec 2023 10:43:00 +0000

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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Omnicom Media Group partners with logistics app Glovo

Duncan MacRae — Wed, 06 Dec 2023 08:49:15 +0000

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. The announcement marks the first partnership between Glovo and... Read more »

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Two thirds of marketers plan to prioritise full-funnel media planning in 2023

Duncan MacRae — Fri, 24 Feb 2023 13:15:29 +0000

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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HypeAuditor launches custom influencer Media Kit Platform

Duncan MacRae — Tue, 03 Jan 2023 08:20:58 +0000

HypeAuditor, the AI social media analytics platform for brands who want fair and transparent influencer marketing, has launched HypeAuditor Media Kits, a free service that quickly and easily generates custom media kits for influencers to distribute to brands and agencies – at zero cost to the creator. In a recent survey of 254 Instagram influencers,... Read more »

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Cloudinary App for Shopify automates media optimisation to boost conversions

Duncan MacRae — Fri, 12 Aug 2022 07:20:31 +0000

Cloudinary, the media experience cloud company that powers digital experiences for brands, has launched a new integration for leading multichannel e-commerce platform Shopify. The new integration brings Cloudinary’s intelligent media optimisation and editing capabilities directly to Shopify merchants. With Cloudinary, merchants can reduce image weight by up to 50% and compress video files by up... Read more »

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