websites Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/websites/ Digital Marketing News: customer experience, social, mobile marketing Fri, 16 Feb 2024 09:08:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png websites Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/websites/ 32 32 Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/#respond Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/feed/ 0 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/ https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/#respond Mon, 29 Jan 2024 08:46:20 +0000 https://www.marketingtechnews.net/?p=109386 With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/feed/ 0 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/#respond Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/feed/ 0 A quarter of companies believe their web platforms stifle sales https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/ https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/#respond Mon, 23 Jan 2023 09:35:13 +0000 https://www.marketingtechnews.net/?p=108662 A quarter of respondents believe their company websites are costing them business. This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco. More than half of the survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third (30%) report that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/23/a-quarter-of-companies-believe-their-web-platforms-stifle-sales/feed/ 0 Less than half of UK businesses respond to online reviews https://www.marketingtechnews.net/news/2022/jul/13/less-than-half-of-uk-businesses-respond-to-online-reviews/ https://www.marketingtechnews.net/news/2022/jul/13/less-than-half-of-uk-businesses-respond-to-online-reviews/#respond Wed, 13 Jul 2022 10:57:45 +0000 https://www.marketingtechnews.net/?p=108213 Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations. Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking. The study, conducted by digital performance marketing agency DAC Group, audited businesses across seven categories... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jul/13/less-than-half-of-uk-businesses-respond-to-online-reviews/feed/ 0 CHILI publish raises €10 million to help firms scale on-brand graphic production https://www.marketingtechnews.net/news/2022/mar/30/chili-publish-raises-e10-million-to-help-firms-scale-on-brand-graphic-production/ https://www.marketingtechnews.net/news/2022/mar/30/chili-publish-raises-e10-million-to-help-firms-scale-on-brand-graphic-production/#respond Wed, 30 Mar 2022 14:27:44 +0000 https://marketingtechnews.net/?p=107919 CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company’s go-to-market and sales operations in Europe and the US. The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV. CHILI publisher is a... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/30/chili-publish-raises-e10-million-to-help-firms-scale-on-brand-graphic-production/feed/ 0 Nearly half of customers are abandoning financial services websites https://www.marketingtechnews.net/news/2022/feb/03/nearly-half-of-customers-are-abandoning-financial-services-websites/ https://www.marketingtechnews.net/news/2022/feb/03/nearly-half-of-customers-are-abandoning-financial-services-websites/#respond Thu, 03 Feb 2022 09:13:59 +0000 https://marketingtechnews.net/?p=107805 Just under half (47%) of visitors to financial services websites leave after seeing only one page of content. This figure is even higher for those visiting websites from a mobile device (51%). That is according to the latest report from digital experience analytics company, Contentsquare, titled The Fate of Finance report. The study provides insights... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/03/nearly-half-of-customers-are-abandoning-financial-services-websites/feed/ 0 Half of top websites fail to meet Google’s user experience requirements https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/ https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/#respond Wed, 01 Dec 2021 14:40:00 +0000 https://marketingtechnews.net/?p=107713 Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021.  And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/feed/ 0 Consumers are being driven to competitors by outdated site search https://www.marketingtechnews.net/news/2021/jun/17/consumers-are-being-driven-to-competitors-by-outdated-site-search/ https://www.marketingtechnews.net/news/2021/jun/17/consumers-are-being-driven-to-competitors-by-outdated-site-search/#respond Thu, 17 Jun 2021 13:29:18 +0000 http://marketingtechnews.net/?p=107084 There has been a serious failure by businesses in communicating accurate and up to date information with consumers.  Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search... Read more »

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