sustainability Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sustainability/ Digital Marketing News: customer experience, social, mobile marketing Tue, 13 Feb 2024 13:08:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png sustainability Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/sustainability/ 32 32 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0 Consumer focus on sustainability outstrips marketers current skill set  https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/ https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/#respond Mon, 07 Aug 2023 07:27:23 +0000 https://www.marketingtechnews.net/?p=109053 Two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but do not currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%)... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/07/consumer-focus-on-sustainability-outstrips-marketers-current-skill-set/feed/ 0 Just 4% of ads contain sustainability messaging https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/ https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/#respond Wed, 26 Apr 2023 09:21:56 +0000 https://www.marketingtechnews.net/?p=108856 CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising.  The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data – extracted from the assets themselves... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/feed/ 0 74% of marketers embrace simplification amid economic downturn https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/ https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/#respond Tue, 14 Mar 2023 08:32:41 +0000 https://www.marketingtechnews.net/?p=108751 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/feed/ 0 74% of marketers embrace simplification and sustainability https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/ https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/#respond Tue, 07 Mar 2023 09:29:56 +0000 https://www.marketingtechnews.net/?p=108739 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/feed/ 0 1 in 4 consumers switching to more sustainable companies https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/ https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/#respond Thu, 08 Dec 2022 12:32:39 +0000 https://www.marketingtechnews.net/?p=108565 British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/08/1-in-4-consumers-switching-to-more-sustainable-companies/feed/ 0 Forest Green Rovers partners with Go Up in move to green-focused football https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/ https://www.marketingtechnews.net/news/2021/aug/13/forest-green-rovers-partners-with-go-up-in-move-to-green-focused-football/#respond Fri, 13 Aug 2021 16:26:00 +0000 http://marketingtechnews.net/?p=107262 League Two team Forest Green Rovers F.C. has partnered with search marketing agency Go Up as its official training ground sponsor. The club, which was described by FIFA as ‘the greenest football club in the world’ in 2017, hopes the move will further inspire green business growth and sustainable development. Go Up will be the... Read more »

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