budget Archives - Marketing Tech News

‘Bullish’ marketing industry plans to boost spending power in 2024

Duncan MacRae — Mon, 12 Feb 2024 15:25:26 +0000

UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows. Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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Bot clicks and fake traffic set to cost advertisers over $71bn in 2024

Duncan MacRae — Mon, 29 Jan 2024 08:46:20 +0000

With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts – an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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Brands are wasting $600m+ in ad spend during the holiday season

Duncan MacRae — Mon, 27 Nov 2023 09:42:54 +0000

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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Brands spent a £71bn on influencer ads in five years

Duncan MacRae — Tue, 15 Aug 2023 07:19:56 +0000

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping... Read more »

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Investment in social media is ‘critical for long-term success’

Duncan MacRae — Tue, 16 May 2023 17:43:33 +0000

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more »

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69% of marketers increase spend on content despite challenging economy

Duncan MacRae — Thu, 04 May 2023 07:40:23 +0000

Research from Bynder’s inaugural State of Content report has revealed that despite the current economic climate, 69% of global marketing teams have increased or maintained their spend on content creation, management, and distribution this year. The survey of 1,297 global CMOs found that the increased investment in content creation, management, and distribution was a tactical... Read more »

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74% of marketers embrace simplification amid economic downturn

Duncan MacRae — Tue, 14 Mar 2023 08:32:41 +0000

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

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Creating a recession-proof marketing strategy

Rob Freedman — Tue, 03 Jan 2023 10:35:08 +0000

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment. Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” If marketers have learned anything over the past two plus years, it is that competition... Read more »

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Marketers face huge budget cuts and drops in customer loyalty

Duncan MacRae — Mon, 14 Nov 2022 11:29:04 +0000

74% of CMOs have either seen, or are facing, cuts to their marketing budgets. This is according to new data from customer engagement Platform SALESmanago, which surveyed 250 CMOs in the UK to discover whether marketing needs to take a leaner approach as we head into recession. The findings revealed that despite what we have learned... Read more »

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Two thirds of marketers increase in-store investment to lure consumers to high street

Duncan MacRae — Thu, 18 Aug 2022 06:53:03 +0000

67% of marketers are investing in more engaging in-store experiences to attract people back to the high street. This is according to new data from In-Store Digital Engagement company M-Cube, which surveyed 250 retail and marketing leaders in the UK to discover whether the high street is playing catch up following the pandemic. The findings... Read more »

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