spending Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spending/ Digital Marketing News: customer experience, social, mobile marketing Mon, 12 Feb 2024 15:25:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png spending Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spending/ 32 32 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Three-quarters of firms delay AI due to ethics concerns https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/ https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/#respond Mon, 18 Sep 2023 08:42:55 +0000 https://www.marketingtechnews.net/?p=109133 More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/feed/ 0 3 in 5 Brits regret their social media influenced spending https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/ https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/#respond Wed, 11 May 2022 08:26:53 +0000 https://www.marketingtechnews.net/?p=108008 Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered. Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts. A nationally representative survey of 2,000 Brits found that Facebook... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/11/3-in-5-brits-regret-their-social-media-influenced-spending/feed/ 0 Global annual marketing spend to reach $4.7 trillion by 2025 https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/ https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/#respond Thu, 07 Apr 2022 15:56:13 +0000 https://marketingtechnews.net/?p=107934 Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019. This is according to industry analyst firm Forrester, which has published a new report titled ‘2022... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/feed/ 0 Advertiser spend on TV and social media is twice as high as daily consumption https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/ https://www.marketingtechnews.net/news/2021/oct/21/advertiser-spend-on-tv-and-social-media-is-twice-as-high-as-daily-consumption/#respond Thu, 21 Oct 2021 09:02:13 +0000 http://marketingtechnews.net/?p=107493 Advertiser spend on TV and social media is highly inflated in relation to daily consumption.  This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers. The analysis found that, as of the first quarter... Read more »

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