data Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/data/ Digital Marketing News: customer experience, social, mobile marketing Wed, 07 Feb 2024 18:13:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png data Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/data/ 32 32 Consumers trust banking sector the most with personal data https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/ https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/#respond Thu, 08 Feb 2024 08:58:00 +0000 https://www.marketingtechnews.net/?p=109402 Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences. Thales surveyed 12,426 consumers globally about their relationship with online brands and services, what privacy expectations... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/08/consumers-trust-banking-sector-the-most-with-personal-data/feed/ 0 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/#respond Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/feed/ 0 Acxiom partners with MetaRouter to help brands overcome cookie deprecation https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/ https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/#respond Thu, 11 Jan 2024 12:49:40 +0000 https://www.marketingtechnews.net/?p=109363 Acxiom, the customer intelligence company, has teamed up with MetaRouter, a specialist in customer data infrastructure. The partnership will see Acxiom implement MetaRouter solutions that will enable customers to better define their first-party data strategies in a world facing cookie deprecation. Combining MetaRouter’s data delivery strengths with Acxiom’s integration expertise, the two companies help brands... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/11/acxiom-partners-with-metarouter-to-help-brands-overcome-cookie-deprecation/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/ https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/#respond Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/feed/ 0 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/feed/ 0 Emplifi unveils unified analytics for insights into the customer journey https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/ https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/#respond Tue, 22 Aug 2023 17:00:19 +0000 https://www.marketingtechnews.net/?p=109093 Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

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