automation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/automation/ Digital Marketing News: customer experience, social, mobile marketing Thu, 01 Feb 2024 14:46:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png automation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/automation/ 32 32 Global martech spend will surpass $215bn by 2027 https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/ https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/#respond Tue, 06 Feb 2024 07:46:00 +0000 https://www.marketingtechnews.net/?p=109396 Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/feed/ 0 GetResponse unveils enhanced ecommerce marketing automation solution https://www.marketingtechnews.net/news/2022/may/24/getresponse-unveils-enhanced-ecommerce-marketing-automation-solution/ https://www.marketingtechnews.net/news/2022/may/24/getresponse-unveils-enhanced-ecommerce-marketing-automation-solution/#respond Tue, 24 May 2022 10:13:42 +0000 https://www.marketingtechnews.net/?p=108028 Marketing automation software provider, GetResponse, has launched an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation can help online store owners scale their businesses in an automated manner— increasing revenue and sales, according to Daniel Brzeziński, VP, COO and head of product at GetResponse He said: “Though we’ve had existing partnerships and robust integrations with... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/24/getresponse-unveils-enhanced-ecommerce-marketing-automation-solution/feed/ 0 How Gulliver’s Theme Park Resorts boosted customer engagement https://www.marketingtechnews.net/news/2022/feb/03/how-gullivers-theme-park-resorts-boosted-customer-engagement/ https://www.marketingtechnews.net/news/2022/feb/03/how-gullivers-theme-park-resorts-boosted-customer-engagement/#respond Thu, 03 Feb 2022 12:36:53 +0000 https://marketingtechnews.net/?p=107814 Designed for young families who have children that are aged between 2-13-years-old, Gulliver’s Theme Park Resorts provide memorable family days out as well as a range of themed accommodation options for short breaks and sleepovers. Already established in Warrington, Milton Keynes and Matlock Bath, the fun-fuelled organisation recently expanded and opened resort number four in... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/03/how-gullivers-theme-park-resorts-boosted-customer-engagement/feed/ 0 Most marketers are unhappy with their marketing automation platforms https://www.marketingtechnews.net/news/2022/jan/27/most-marketers-are-unhappy-with-their-marketing-automation-platforms/ https://www.marketingtechnews.net/news/2022/jan/27/most-marketers-are-unhappy-with-their-marketing-automation-platforms/#respond Thu, 27 Jan 2022 17:37:38 +0000 https://marketingtechnews.net/?p=107797 More than half of marketing professionals (55%) do not believe they are getting what they need from their current marketing automation platform from a value perspective. With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/27/most-marketers-are-unhappy-with-their-marketing-automation-platforms/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/feed/ 0 Alfi research shows promising growth for programmatic advertising https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/ https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/#comments Mon, 09 Aug 2021 12:56:06 +0000 http://marketingtechnews.net/?p=107253 Half of senior advertising executives expect spending on programmatic advertising to increase dramatically over the next three years. This is according to a survey by the Florida-based artifical intelligence (AI) advertising SaaS platform, Alfi. The research also found that, when asked to pick the three most important benefits of programmatic advertising, 94% of those asked... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/09/alfi-research-shows-promising-growth-for-programmatic-advertising/feed/ 1 HubSpot: Chatbot usage more than doubled during the pandemic https://www.marketingtechnews.net/news/2021/jul/23/hubspot-chatbot-usage-more-than-doubled-during-the-pandemic/ https://www.marketingtechnews.net/news/2021/jul/23/hubspot-chatbot-usage-more-than-doubled-during-the-pandemic/#comments Fri, 23 Jul 2021 07:06:06 +0000 http://marketingtechnews.net/?p=107201 Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to... Read more »

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