Forrester Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/forrester/ Digital Marketing News: customer experience, social, mobile marketing Thu, 01 Feb 2024 14:46:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Forrester Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/forrester/ 32 32 Global martech spend will surpass $215bn by 2027 https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/ https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/#respond Tue, 06 Feb 2024 07:46:00 +0000 https://www.marketingtechnews.net/?p=109396 Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/feed/ 0 Global annual marketing spend to reach $4.7 trillion by 2025 https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/ https://www.marketingtechnews.net/news/2022/apr/07/global-annual-marketing-spend-to-reach-4-7-trillion-by-2025/#respond Thu, 07 Apr 2022 15:56:13 +0000 https://marketingtechnews.net/?p=107934 Annual marketing spend will reach $4.7 trillion by 2025, which represents growth of $1.1 trillion from 2021 to 2025 at a compound annual growth rate (CAGR) of 7% — an acceleration above the 5% CAGR from 2015 to 2019. This is according to industry analyst firm Forrester, which has published a new report titled ‘2022... Read more »

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