Google Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/google/ Digital Marketing News: customer experience, social, mobile marketing Mon, 29 Jan 2024 08:02:08 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Google Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/google/ 32 32 Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/ https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/#respond Mon, 29 Jan 2024 08:46:20 +0000 https://www.marketingtechnews.net/?p=109386 With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/29/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/feed/ 0 Marketers are unaware of how to prepare for Google’s cookie deprecation https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/ https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/#respond Tue, 19 Sep 2023 18:37:05 +0000 https://www.marketingtechnews.net/?p=109135 The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/19/marketers-are-unaware-of-how-to-prepare-for-googles-cookie-deprecation/feed/ 0 Google Pixel partners with The FA to bring football fans closer to the game https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/ https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/#respond Mon, 26 Jun 2023 12:01:42 +0000 https://www.marketingtechnews.net/?p=108975 Google Pixel has announced a new long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner. The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the senior men’s and women’s teams to help bring fans closer to the sport... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/26/google-pixel-partners-with-the-fa-to-bring-football-fans-closer-to-the-game/feed/ 0 23% of Gen Z avoid Google Home, Alexa and other Bluetooth devices https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/ https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/#respond Tue, 06 Dec 2022 10:53:37 +0000 https://www.marketingtechnews.net/?p=108544 Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes. This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/feed/ 0 Five years after EU antitrust fine, 53% of UK Google Shopping ads still come from Google https://www.marketingtechnews.net/news/2022/may/05/five-years-after-eu-antitrust-fine-53-of-uk-google-shopping-ads-still-come-from-google/ https://www.marketingtechnews.net/news/2022/may/05/five-years-after-eu-antitrust-fine-53-of-uk-google-shopping-ads-still-come-from-google/#respond Thu, 05 May 2022 11:39:38 +0000 https://www.marketingtechnews.net/?p=107991 Five years after the EU commission fined Google 2.4 billion Euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself – up from around 49% in 2019. The... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/05/five-years-after-eu-antitrust-fine-53-of-uk-google-shopping-ads-still-come-from-google/feed/ 0 Kevin the Carrot ranked most Googled Christmas advert character https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/ https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/#comments Tue, 04 Jan 2022 10:16:08 +0000 https://marketingtechnews.net/?p=107754 Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/feed/ 1 Half of top websites fail to meet Google’s user experience requirements https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/ https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/#respond Wed, 01 Dec 2021 14:40:00 +0000 https://marketingtechnews.net/?p=107713 Around 50% of the top 100 most visible websites on Google.com still fail to deliver a ‘good’ page experience on desktop as defined in the search engine’s Core Web Vitals update which finished rolling out in August 2021.  And 44% of the top 100 websites fail on mobile, according to research by research from Searchmetrics.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/01/half-of-top-websites-fail-to-meet-googles-user-experience-requirements/feed/ 0 How M&S increased engagement and achieved listings consistency with 1,063 stores https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/ https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/#respond Thu, 18 Nov 2021 13:40:09 +0000 https://marketingtechnews.net/?p=107672 Marks & Spencer (M&S) is a leading British retailer bringing quality, great value food, clothing and homeware to millions of customers across the UK and around the world, from everyday style on M&S.com, to the very best prawn sandwiches at convenience M&S Simply Food locations. The problem: M&S continued to serve its customers throughout lockdown... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/18/how-ms-increased-engagement-and-achieved-listings-consistency-with-1063-stores/feed/ 0 How marketers can overcome data privacy challenges as Google and Apple increase consumer protection https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/ https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/#respond Sun, 10 Oct 2021 18:12:10 +0000 http://marketingtechnews.net/?p=107347 Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/10/how-marketers-can-overcome-data-privacy-challenges-as-google-and-apple-increase-consumer-protection/feed/ 0 Google delays Chrome tracking cookies ban until 2023 https://www.marketingtechnews.net/news/2021/jun/29/google-delays-chrome-tracking-cookies-ban-until-2023/ https://www.marketingtechnews.net/news/2021/jun/29/google-delays-chrome-tracking-cookies-ban-until-2023/#respond Tue, 29 Jun 2021 07:52:00 +0000 http://marketingtechnews.net/?p=107142 Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them.  Vinay Goel, privacy engineering... Read more »

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