creative Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/creative/ Digital Marketing News: customer experience, social, mobile marketing Tue, 16 Jan 2024 14:32:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png creative Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/creative/ 32 32 More than half of content produced is never activated https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/ https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/#respond Tue, 16 Jan 2024 14:32:27 +0000 https://www.marketingtechnews.net/?p=109371 Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used. This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at least $25 million a year on unused creative assets. Across... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/feed/ 0 Creative skills top the list for big brand marketers https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/ https://www.marketingtechnews.net/news/2023/feb/07/creative-skills-top-the-list-for-big-brand-marketers/#respond Tue, 07 Feb 2023 09:20:27 +0000 https://www.marketingtechnews.net/?p=108692 Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)... Read more »

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