advertisinng Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertisinng/ Digital Marketing News: customer experience, social, mobile marketing Mon, 15 Jan 2024 11:13:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png advertisinng Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/advertisinng/ 32 32 Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028 https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/ https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/#respond Mon, 15 Jan 2024 11:13:12 +0000 https://www.marketingtechnews.net/?p=109368 The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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