Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:10:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising/ 32 32 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/ https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/#respond Mon, 11 Mar 2024 08:36:00 +0000 https://www.marketingtechnews.net/?p=109459 Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/feed/ 0 Number of CMOs responsible for sales enablement has doubled over the past year  https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/ https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/#respond Fri, 08 Mar 2024 08:59:00 +0000 https://www.marketingtechnews.net/?p=109457 Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.   The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/feed/ 0 Vevo teams up with PubMatic to expand programmatic buying across its CTV network https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/ https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/#respond Wed, 06 Mar 2024 07:54:00 +0000 https://www.marketingtechnews.net/?p=109455 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/feed/ 0 Influencers who fail to disclose ads are ‘tarnishing industry and brands’ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/#respond Thu, 22 Feb 2024 08:35:00 +0000 https://www.marketingtechnews.net/?p=109423 Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 83% of publishers eye retail media investment https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/ https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/#respond Mon, 19 Feb 2024 10:05:00 +0000 https://www.marketingtechnews.net/?p=109417 83% of publishers are curious to tap retail media ad spend by embedding products on their web pages, opening up more inventory opportunities for offsite campaigns. This is according to a global study of more than 1000 brands, agencies, retailers and publishers conducted by commerce media company Criteo. With so many platforms and providers working across... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/19/83-of-publishers-eye-retail-media-investment/feed/ 0 Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/#respond Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/16/advertising-will-not-crumble-as-new-tools-are-in-the-mix/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 Ad Signal partners with Perifery to reduce storage costs and carbon impact https://www.marketingtechnews.net/news/2024/feb/01/ad-signal-partners-with-perifery-to-reduce-storage-costs-and-carbon-impact/ https://www.marketingtechnews.net/news/2024/feb/01/ad-signal-partners-with-perifery-to-reduce-storage-costs-and-carbon-impact/#respond Thu, 01 Feb 2024 12:42:47 +0000 https://www.marketingtechnews.net/?p=109394 Ad Signal, a specialist provider of video content management solutions, has partnered with Perifery to provide media organisations with seamless deduplication workflows. The integration optimises the storage and management of digital assets and contributes to cost savings and carbon reduction for many businesses. Ad Signal’s Match software, which rapidly identifies duplicate copies of video, image... Read more »

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