Paid Search Archives - Marketing Tech News

Customer adoption of Amperity for paid media soars to over 50%

Duncan MacRae — Wed, 01 Nov 2023 15:34:49 +0000

Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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The ‘cyber five’: Prepping search strategies for peak retail

Randy Stark — Thu, 19 Nov 2020 16:56:11 +0000

Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to increased ecommerce uptake among consumers. The five days from the American Thanksgiving holiday on Thursday 26th November through to the following Cyber Monday are now dubbed the ‘Cyber Five’. This... Read more »

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CMO Council explores the remit of earned media – and strained relations between marketing and comms

James Bourne — Wed, 14 Oct 2020 11:10:21 +0000

The Covid-19 pandemic may have forced a change in some respects, but a new report from the CMO Council makes it clear: marketing and comms are still too adversarial, and more media cohesion is needed. In its report ‘Bridging the Gap for Comms and Marketing’, the council, alongside Cision, surveyed more than 150 brand leaders,... Read more »

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How to stop spending money on paid search and get noticed organically

Nick Chasinov — Thu, 03 Sep 2020 10:21:20 +0000

Paid search advertising is a digital marketing tactic that remains popular today. Its appeal largely stems from its pay-per-click model that guarantees that advertisers pay for actual traffic rather than mere visibility. But how effective is advertising on popular search engines like Google and Bing? Teknicks surveyed more than 1,000 internet users to get a... Read more »

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The state of influencer marketing amid Covid-19: Concern but micro-influencers show path forward

James Bourne — Mon, 29 Jun 2020 14:50:30 +0000

Influencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign, fashion influencer Marissa Casey Grossman’s marriage... Read more »

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AI for programmatic is great – but tragedy shows us why human judgement remains vital

Ryan Green — Wed, 18 Mar 2020 09:10:41 +0000

Artificial intelligence has been an indispensable tool for programmatic ad buying. But algorithms can’t always tell the difference between positive and negative sentiment — you need a human for that.

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Third of ad spend growth to be driven by paid search and social by 2020

Mark Jones — Mon, 24 Sep 2018 15:14:37 +0000

One third of all global ad spend growth will be driven by paid search and social media spend within the next two years, according to the latest report by Publicis-owned industry forecaster Zenith.

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Two-thirds of people don’t know difference between Google paid and organic search results

Mark Jones — Thu, 06 Sep 2018 08:16:20 +0000

It can’t be argued that Google is deliberately deceiving users - paid search results are marked as such - but it should be of some concern that, in a climate of debate over ad transparency - the world’s biggest and most dominant advertising company is hedging a major stake of its revenue on a misinformed click.

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