Wearables Archives - Marketing Tech News

Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Manchester City FC launch the ‘Connected Scarf’ to track fan emotion

Duncan MacRae — Wed, 27 Jul 2022 08:12:52 +0000

Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the ‘Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group. Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive... Read more »

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How microsites are the surprising weapon for in-store customer engagement

Scott Reese — Wed, 28 Apr 2021 12:35:42 +0000

Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle... Read more »

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Has social distancing helped usher through the age of immersive digital?

Joel Davis — Mon, 01 Jun 2020 08:41:13 +0000

As brands around the world respond to the ongoing disruptive trends and scrabble to re-shape the way they engage with their customers, what we are witnessing is an explosion of immersive digital experiences. It might seem that up until a few months ago immersive digital interactions were more of a cherry on the top rather... Read more »

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VRJAM and Agora partnership aims to provide sleek – and sustainable – VR event experience

James Bourne — Mon, 26 Aug 2019 15:09:40 +0000

With climate awareness continually improving, can emerging technology - particularly virtual reality (VR) - help make event marketing more sustainable? VRJAM is betting so with its new collaboration.

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Why virtual reality needs to become the new reality for marketers

Kirsten Cowan — Mon, 22 Jul 2019 10:00:41 +0000

Virtual reality is predicted to completely transform the shopping experience. While brands are clambering to become part of the virtual environment, little is known about how to enhance the brand experience for all consumers.

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Just how realistic a goal is augmented reality marketing?

Sam Gowing — Fri, 14 Sep 2018 08:35:07 +0000

You only need to go back five or ten years to a time when VR and AR remained the subjects of science-fiction novels. But the pace of technology change has taken us to a point where both AR and VR can be experienced today. While the more sophisticated experiences require dedicated headsets like the Oculus Rift or Microsoft HoloLens, anyone with a smartphone can download a VR or AR app to experience themselves.

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Where will wearable tech go in 2018?

Amit Jay Shah — Fri, 27 Oct 2017 07:30:15 +0000

Now that the dust has settled and wild hype of the wearable technology trend has been tempered by reality, let's look at some of the wearable tech trends set to spark mainstream interest over 2018.

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Is there a future for marketing? The change will come quicker than we think

Thaddeus Kubis — Wed, 05 Jul 2017 13:09:32 +0000

AI, VR, VRS, holography, branded apps, drones, wearables, personalisation - all will slowly deconstruct and destroy what we today call marketing. In its place will be a hybrid, a fusion, and a convergence of life experience, narrative, storytelling, crowdsourcing and achievement.

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Wearable tech and the opportunities for marketers

Rachael Power — Thu, 23 Jun 2016 15:21:05 +0000

With 250 million wearables predicted to be in use by 2018, the opportunities for marketers to look into push contextualised content via this medium has never been better.

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