Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ Digital Marketing News: customer experience, social, mobile marketing Tue, 26 Mar 2024 10:05:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Branding Archives - Marketing Tech News https://www.marketingtechnews.net/categories/branding/ 32 32 Braze delivers new AI features to boost marketing efficiency and creativity https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/ https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/#respond Tue, 26 Mar 2024 13:05:00 +0000 https://www.marketingtechnews.net/?p=109492 Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers’ creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze. With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/feed/ 0 Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/ https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/#respond Tue, 26 Mar 2024 07:15:00 +0000 https://www.marketingtechnews.net/?p=109489 Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/feed/ 0 Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/ https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/#respond Mon, 11 Mar 2024 08:36:00 +0000 https://www.marketingtechnews.net/?p=109459 Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/feed/ 0 Acquia enhances brand management capabilities https://www.marketingtechnews.net/news/2024/feb/26/acquia-enhances-brand-management-capabilities/ https://www.marketingtechnews.net/news/2024/feb/26/acquia-enhances-brand-management-capabilities/#respond Mon, 26 Feb 2024 08:22:00 +0000 https://www.marketingtechnews.net/?p=109427 Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities. These integrations – with Acquia Campaign Studio, Adobe Stock, and Google Translate – reduce the complexity of maintaining a consistent brand experience across digital channels, saving time for marketing and creative teams and helping... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/26/acquia-enhances-brand-management-capabilities/feed/ 0 Influencers who fail to disclose ads are ‘tarnishing industry and brands’ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/ https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/#respond Thu, 22 Feb 2024 08:35:00 +0000 https://www.marketingtechnews.net/?p=109423 Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past. That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/22/influencers-who-fail-to-disclose-ads-are-tarnishing-industry-and-brands/feed/ 0 Brands spent $930bn on social media advertising since 2017 https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/ https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/#respond Tue, 23 Jan 2024 13:20:41 +0000 https://www.marketingtechnews.net/?p=109383 As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/feed/ 0 Dior dominates the Emmys red carpet conversation https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/ https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/#respond Mon, 22 Jan 2024 12:05:40 +0000 https://www.marketingtechnews.net/?p=109377 Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event. According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007. With a star-studded lineup wearing... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/feed/ 0 Omnicom Media Group partners with logistics app Glovo https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/ https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/#respond Wed, 06 Dec 2023 08:49:15 +0000 https://www.marketingtechnews.net/?p=109282 Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap.  The announcement marks the first partnership between Glovo and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/06/omnicom-media-group-partners-with-logistics-app-glovo/feed/ 0 itsu picks TMW Unlimited as new CRM agency https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/ https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/#respond Thu, 16 Nov 2023 08:46:25 +0000 https://www.marketingtechnews.net/?p=109250 itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner – the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings. TMW Unlimited will begin... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/feed/ 0 67% of UK’s leading e-commerce giants fall short on website performance standards    https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/ https://www.marketingtechnews.net/news/2023/nov/06/67-of-uks-leading-e-commerce-giants-fall-short-on-website-performance-standards/#respond Mon, 06 Nov 2023 08:25:29 +0000 https://www.marketingtechnews.net/?p=109213 Research from vshosting~, one of Europe’s leading providers of cloud and managed hosting services for e-commerce and IT businesses, today reveals a major performance gap in UK’s e-commerce landscape. While UK’s largest e-commerce businesses have enjoyed significant online success, these businesses are trailing behind UK’s fastest-growing businesses when it comes to vital web metrics –... Read more »

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