Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/categories/customer-experience/ Digital Marketing News: customer experience, social, mobile marketing Tue, 26 Mar 2024 10:05:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Customer Experience Archives - Marketing Tech News https://www.marketingtechnews.net/categories/customer-experience/ 32 32 Braze delivers new AI features to boost marketing efficiency and creativity https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/ https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/#respond Tue, 26 Mar 2024 13:05:00 +0000 https://www.marketingtechnews.net/?p=109492 Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers’ creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze. With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/feed/ 0 Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/ https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/#respond Tue, 26 Mar 2024 07:15:00 +0000 https://www.marketingtechnews.net/?p=109489 Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/feed/ 0 AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024   https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/ https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/#respond Mon, 25 Mar 2024 11:56:48 +0000 https://www.marketingtechnews.net/?p=109486 Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.   With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/feed/ 0 85% of UK shoppers had poor experiences with online retailers in 2023 https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/ https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/#respond Wed, 20 Mar 2024 08:52:36 +0000 https://www.marketingtechnews.net/?p=109480 Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/feed/ 0 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/#respond Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/07/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/feed/ 0 Global martech spend will surpass $215bn by 2027 https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/ https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/#respond Tue, 06 Feb 2024 07:46:00 +0000 https://www.marketingtechnews.net/?p=109396 Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending. Forresters’s forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software. In the report, Forrester predicts that... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/06/global-martech-spend-will-surpass-215bn-by-2027/feed/ 0 Study underlines consumers’ concern over fake reviews https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/ https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/#respond Wed, 10 Jan 2024 14:02:00 +0000 https://www.marketingtechnews.net/?p=109358 Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/10/study-underlines-consumers-concern-over-fake-reviews/feed/ 0 Accenture acquires Jixie’s intelligent digital marketing platform https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/ https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/#respond Wed, 03 Jan 2024 11:22:25 +0000 https://www.marketingtechnews.net/?p=109344 Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group – helping Indonesian clients deliver more personalised experiences to enhance customer engagement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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