Content Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/content-marketing/ Digital Marketing News: customer experience, social, mobile marketing Mon, 18 Mar 2024 08:16:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Content Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/content-marketing/ 32 32 Content chaos grows as marketers struggle with omnichannel demands https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/ https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/#respond Mon, 18 Mar 2024 08:15:56 +0000 https://www.marketingtechnews.net/?p=109475 Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. This is one of the key findings from The State of CMS 2024 report, which has been published by content management system... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Storyblok partnership to transform international marketing with AI-driven localisation https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/ https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/#respond Wed, 24 Jan 2024 08:01:00 +0000 https://www.marketingtechnews.net/?p=109380 As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before.  Lokalise is a continuous localisation and translation management platform that leverages AI... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/feed/ 0 More than half of content produced is never activated https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/ https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/#respond Tue, 16 Jan 2024 14:32:27 +0000 https://www.marketingtechnews.net/?p=109371 Advertisers’ lack of visibility into their creative production lifecycle sets the industry up to waste billions in 2024 on content that never gets used. This is according to a study by creative agency CreativeX, which estimated that the average F500 company could be wasting at least $25 million a year on unused creative assets. Across... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/16/more-than-half-of-content-produced-is-never-activated/feed/ 0 Festive shoppers are 81% more likely to click on personalised content this year https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/ https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/#respond Tue, 12 Dec 2023 06:37:26 +0000 https://www.marketingtechnews.net/?p=109305 Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/feed/ 0 88% of marketing and event professionals are using AI https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/ https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/#respond Tue, 07 Nov 2023 08:07:38 +0000 https://www.marketingtechnews.net/?p=109232 Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Half of personalised content is boring and unhelpful https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/ https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/#respond Tue, 01 Aug 2023 12:04:50 +0000 https://www.marketingtechnews.net/?p=109047 More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.”  That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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