Case Studies Archives - Marketing Tech News https://www.marketingtechnews.net/categories/case-studies/ Digital Marketing News: customer experience, social, mobile marketing Mon, 17 Apr 2023 06:02:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Case Studies Archives - Marketing Tech News https://www.marketingtechnews.net/categories/case-studies/ 32 32 How Playrcart helped Vodafone achieve above average click-through-rates https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/ https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/#respond Mon, 17 Apr 2023 06:02:23 +0000 https://www.marketingtechnews.net/?p=108822 The client: Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania. As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/feed/ 0 How Amplifon achieved an ROI of £1 to £3 on direct mail campaigns https://www.marketingtechnews.net/news/2022/nov/09/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/ https://www.marketingtechnews.net/news/2022/nov/09/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/#respond Wed, 09 Nov 2022 10:15:09 +0000 https://www.marketingtechnews.net/?p=108487 With more than 70 years’ experience and a network of more than 9,500 highly qualified hearing specialists, Amplifon is a leading hearing care provider. The problem: Having previously used Partially Addressed Mail to some success, Amplifon was keen to develop a more personalised Direct Mail acquisition strategy to identify the best prospects for their cutting-edge... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/09/how-amplifon-achieved-an-roi-of-1-to-3-on-direct-mail-campaigns/feed/ 0 How Joules improved customer data quality to drive profitable acquisition https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/ https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/#respond Thu, 03 Nov 2022 14:56:13 +0000 https://www.marketingtechnews.net/?p=108493 As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/feed/ 0 How CB Heat Pumps made £1.5m in sales in just 72 hours https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/ https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/#respond Thu, 26 May 2022 12:42:58 +0000 https://www.marketingtechnews.net/?p=108058 In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne. Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/26/how-cb-heat-pumps-made-1-5m-in-sales-in-just-72-hours/feed/ 0 How MoxieLash boosted customer loyalty with email marketing https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/ https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/#respond Wed, 13 Apr 2022 08:45:00 +0000 https://marketingtechnews.net/?p=107940 Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/13/how-moxielash-boosted-customer-loyalty-with-email-marketing/feed/ 0 How High Speed Training boosted email open rates by 50+% https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/ https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/#respond Tue, 29 Mar 2022 16:15:23 +0000 https://marketingtechnews.net/?p=107916 Established in 2008, High Speed Training (HST) provides compliance and development training to keep people engaged in their chosen careers. By 2018, the organisation had supported over 1 million learners to gain their accredited certificates and it is now one of the UK’s leading online providers. As well as having a 170-plus course catalogue, HST... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/29/how-high-speed-training-boosted-email-open-rates-by-50/feed/ 0 How Kinly’s videos and events attracted 100,000+ viewers https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/ https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/#respond Wed, 23 Feb 2022 11:42:01 +0000 https://marketingtechnews.net/?p=107860 Kinly is a global provider of AV collaboration services and support. After 20+ years of experience in the AV and video collaboration industry, the company now has around 1,200 employees working with more than 2,500 clients across the world. The problem: Kinly offers audio and video solutions, with the majority of its business coming through... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/23/how-kinlys-videos-and-events-attracted-100000-viewers/feed/ 0 How Leicester City Council improved its online experience with website monitoring https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/ https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/#respond Thu, 17 Feb 2022 09:43:59 +0000 https://marketingtechnews.net/?p=107846 Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/feed/ 0 Ru Roberts, Waze: On non-distracting and privacy-conscious advertising https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/ https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/#respond Fri, 11 Feb 2022 16:53:27 +0000 https://marketingtechnews.net/?p=107828 MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/11/ru-roberts-waze-on-non-distracting-and-privacy-conscious-advertising/feed/ 0 How Gulliver’s Theme Park Resorts boosted customer engagement https://www.marketingtechnews.net/news/2022/feb/03/how-gullivers-theme-park-resorts-boosted-customer-engagement/ https://www.marketingtechnews.net/news/2022/feb/03/how-gullivers-theme-park-resorts-boosted-customer-engagement/#respond Thu, 03 Feb 2022 12:36:53 +0000 https://marketingtechnews.net/?p=107814 Designed for young families who have children that are aged between 2-13-years-old, Gulliver’s Theme Park Resorts provide memorable family days out as well as a range of themed accommodation options for short breaks and sleepovers. Already established in Warrington, Milton Keynes and Matlock Bath, the fun-fuelled organisation recently expanded and opened resort number four in... Read more »

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