Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers' creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze.

With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and precision. The latest AI features from Braze reflect this paradigm shift, with recent research indicating...

Brainstorming: How to do it better

A sign saying 'use your brain'.

Brainstorming sessions are a great way to develop new ideas and take the team’s input, but they feel like a total waste for many managers.

These sessions usually result in some participants bickering while others just sit and listen without trying to partake. This is, of course, a waste of time and entirely non-productive because the whole point was to take everyone’s input, and if that’s not happening, it’s useless.

Sometimes even if the brainstorming does bring...