Just 5% of consumers highly trust tech companies

A park bench with the word 'trsut' engraved on its side.

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly.

According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.

This is contrary to the immediate post-pandemic years when biometric technologies peaked in...

14 March 2024 | Best Practice

Number of CMOs responsible for sales enablement has doubled over the past year 

Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.  

The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement accountability as more organisations assign ownership to the marketing function. This presents a promising sign for overcoming operational siloes...

8 March 2024 | Advertising

Two thirds of PR pros can’t prove their work helps their business or client

Someone at a desk working on design and marketing.

Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook.

The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally...

4 March 2024 | Best Practice

Influencers who fail to disclose ads are ‘tarnishing industry and brands’

Artwork depciting a social media influencer.

Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past.

That’s the view of influencer marketing agency, Disrupt, following a European Union study released this week, which shows that four out of five influencers on social media fail to disclose commercial content, as required under EU and UK law.

Stevie Johnson, MD of...

22 February 2024 | Advertising

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.

Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). 

This concern about intrusive data gathering and disconcertingly personal advertisements appears to...

7 February 2024 | Best Practice

Study underlines consumers’ concern over fake reviews

Smiley faces with a tick next to a happy face.

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

10 January 2024 | Best Practice

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice

57% of UK consumers say digital bliss a must for festive fun

A girl using a smartphone next to a Christmas tree.

A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience.

With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit.

Many consumers also admit that a bad digital experience could threaten household harmony, while 20% fear that they will become so angry that...

8 December 2023 | Best Practice

VC John, Accenture – The future of sustainability marketing

Could you tell us a little bit about Accenture and your role within the company?

Accenture is a global technology and consulting organisation. And it's divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively. 

My remit covers the growth markets, and it has two components to it. The first is as the sustainability innovation lead as part of the growth and strategy organisation. The second is...

29 November 2023 | Best Practice

Brands are wasting $600m+ in ad spend during the holiday season

A dog wearing an elf hat.

Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.

The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged goods, found that brands spent over $600m worldwide on ads that are not digitally suitable...

27 November 2023 | Advertising