Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers' creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze.

With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and precision. The latest AI features from Braze reflect this paradigm shift, with recent research indicating...

26 March 2024 | Branding

Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport

Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)'s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy.

Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to connect with whiskey lovers across all touchpoints on the traveller journey, not only through the specially curated city...

26 March 2024 | Branding

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024  

Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.  

With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD study reporting that 76% of employees have experienced some form of stress-related staff absence, the new data...

25 March 2024 | Automation

85% of UK shoppers had poor experiences with online retailers in 2023

Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe.

This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users. 

Its 2024 Online Retail Trends Report surveyed more than 1,500 US and UK consumers about their recent online shopping experiences, as well as...

20 March 2024 | Commerce

Just 5% of consumers highly trust tech companies

A park bench with the word 'trsut' engraved on its side.

As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly.

According to GetApp's 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024.

This is contrary to the immediate post-pandemic years when biometric technologies peaked in...

14 March 2024 | Best Practice

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.

Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). 

This concern about intrusive data gathering and disconcertingly personal advertisements appears to...

7 February 2024 | Best Practice

Global martech spend will surpass $215bn by 2027

Industry analyst firm Forrester has published a Global Martech Software Forecast, 2023-2027, which gives a five-year forecast of growth for global martech spending.

Forresters's forecast examines six categories of marketing technology software: experience delivery, marketing automation, marketing resource management, marketing performance management, customer analytics and customer data management software.

In the report, Forrester predicts that global spending on...

6 February 2024 | Automation

Study underlines consumers’ concern over fake reviews

Smiley faces with a tick next to a happy face.

Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands.

The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.

Andy Chakravarty, VP...

10 January 2024 | Best Practice

Accenture acquires Jixie’s intelligent digital marketing platform

Accenture has agreed to acquire the business of media and marketing technology company, Jixie.

Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song - the firm’s tech-powered creative group - helping Indonesian clients deliver more personalised experiences to enhance customer engagement for sustainable business growth.

Headquartered in...

3 January 2024 | Customer Experience

51% of UK consumers admit to deliberately trying to withhold their personal information  

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them.

This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one in five (19%) UK consumers said none of the content they receive was of relevance at all. This has shined a bright light on brands’ failure to deliver accurate data-driven...

13 December 2023 | Best Practice