Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity

Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London.

The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo.

The video of the larger-than-life installation dropping in different countries across the world,  featured a digitally-altered piece...