Vevo teams up with PubMatic to expand programmatic buying across its CTV network

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network.

The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic will offer...

6 March 2024 | Advertising

Brightcove and Magnite boost ad monetisation for CTV and online video publishers

A pile of VHS tapes.

Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite.

Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.

With thousands of customers globally, Brightcove has always supported...

12 January 2023 | Advertising