Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028

A close up of a dollar bill.

The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape.

These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That is why marketers continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, global ad spending...

15 January 2024 | Advertising

Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.

Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review of 76 campaigns across eight...

26 September 2023 | Advertising