Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres.

Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre square on Primrose Hill with a panoramic view of London. Yext customers who install the...