Are humans the flaw in the AI machine?

With many predicting that 2018 will be a watershed year for Artificial Intelligence (AI) and machine learning (ML), we might expect that marketers will find their jobs becoming easier over the next 12 months. However, our plans to let technology take the strain could be at risk if we lose faith in these new techniques without first giving them enough time or attention.

There are plenty of people in advertising who question the impact that AI will have on the industry as a whole and...

17 April 2018 | Advertising

Are programmatic budgets being held back by poor measurement?

The majority of advertisers think that being able to more effectively measure the success of campaigns would allow them to justify additional investment in programmatic.

Infectious Media surveyed 214 decision-making marketers who are engaged in programmatic and have budgets of over $100,000. The respondents had programmatic remits in EMEA, APAC or North America, and 90% agreed that better measurement would make justifying increased investment easier.

66% reported that...

27 March 2018 | Programmatic

Why bringing programmatic in-house isn’t a quick fix solution

Programmatic has caused a seismic shift in the digital advertising industry and it is predicted up to 90% of digital display advertising will be traded programmatically in the UK by 2019.

This is no surprise given the benefits programmatic advertising can bring in scale and efficiency, yet the technology also comes with potential complications; issues with transparency, brand safety, viewability and fraud have been discussed at length across the industry.

These concerns...

27 March 2018 | Programmatic

Evolving programmatic for a world of video convergence

The lines between TV and digital video are blurring.

Big-screen viewing through IP delivery – via STB, VOD and OTT devices – is growing fast. Video consumption via these channels is rapidly catching up with desktop viewing and is already an integral part of the living room experience alongside traditional linear TV. At the same time experimentation with automated trading models is increasing, with programmatic now accounting for almost 20% of premium video monetisation...

22 March 2018 | Programmatic

The state of ad blocking

The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent.

Google’s controversial decision to enable an ad-blocker by default in the version of Chrome went live last week, and inevitably reignited the conversation.

In fact, the new Chrome ad blocker is a positive step...

19 February 2018 | Advertising

Establishing a progammatic mobile media buying solution: Perils, pitfalls and partnerships

Many advertisers are now looking to internalise their mobile media buying processes, and numerous companies are being set up to offer advertisers a media buying service in the programmatic space.

There are two possible routes here, as in any decision that involves using technology: buy or build your DSP. But firstly, let’s define what a DSP actually is.

Because DSP stands for “Demand Side Platform” it should be intrinsically associated with technology-based...

12 February 2018 | Mobile Marketing

Consent and security: GDPR in the adtech ecosystem

GDPR will come into effect on 25 May 2018, representing the biggest change to data protection across the EU in a decade.

Talking to a lot of advertisers, you could be forgiven for thinking that the sky is falling. But there’s a light at the end of the tunnel, and the change does represent significant opportunities for companies smart enough to take them.

Tiffany Morris is General Counsel & Vice President of Global Privacy at Lotame, and has been having 3 – 5...

6 February 2018 | Advertising Technology

What will programmatic look like in 2027?

2017 saw the tenth anniversary of programmatic advertising. From its humble beginnings, over half of all non-search digital ad spend is now made using the technology. The days of slow deals, subject to human errors and inefficiencies, are increasingly behind us.

But adtech’s story is far from over.

The next ten years will see new technologies that will fundamentally change the way advertising is experienced in our day-to-day lives, whether as media buyers or as consumers....

25 January 2018 | Programmatic

GDPR and blockchain: The next stages in programmatic advertising’s evolution?

This year has been one of vast technological development across the ad tech industry. Emerging technologies such as Artificial Intelligence (AI) and Machine Learning have continued to establish themselves as key drivers of intelligent advertising and personalisation across the programmatic ecosystem.

Meanwhile, Blockchain technology has rapidly increased its presence across the sector and is now presenting advertisers with a host of new ways to both diversify and secure their...

18 January 2018 | Programmatic

UK spend on programmatic up 23% in 2017

According to the latest forecast by eMarketer, spending on programmatic ads have showed strong growth in the UK, despite a stream of negative press.

According to the date, by the end of the year advertisers will have spent an estimated £3.39 billion on programmatic trading. This is a 23.5% rise from the year before. Programmatic spend now equates to 79% of all UK digital ad spend.

eMarketer predicts that this proportion will continue rising to 84% by 2019.

Mobile...

18 December 2017 | Programmatic