Why 2015 will be the year of the mobile marketer

Everywhere you go you see people using mobile devices. We use smartphones to stay connected with friends via Facebook and to find directions to a restaurant when we travel, while we use tablets to keep up with the news and watch videos. Basically, we use — or can use — mobile devices for anything we need these days because of how far mobile technology has come in the past few years. The year of the mobile marketer is 2015 because we’ve become so dependent with our mobile devices. We’re...

15 May 2014 | Mobile Marketing

Marketing on the move: How to make m-commerce work for you

There is a storm brewing across the retail sector and the winds of change are leaving no corner of the retail landscape untouched. 

Ten years ago, the transformational storm of the internet gave rise to e-commerce.  Today mobility is at the eye of the storm. In particular, the growing use of internet-enabled mobile devices such as smartphones and tablet computers to research, compare, review and purchase products and services.

Retailers looking for new ways to...

15 August 2012 | Paid Search

How to increase ROI on PPC Facebook ads

A study from TBG Digital has suggested that advertisers can significantly boost ROI on Facebook advertising by incorporating social context into their campaigns.

TBG tested social context ads, which list friend endorsements, detailing which of the users friends ‘like’ the specific Facebook page, group, event, or application that’s advertised, against ads with no social context.

The study revealed that social context resulted in a 29% reduction in CPC for...

10 June 2011 | Advertising