Two-thirds of UK consumers return to brands that treat them as individuals

A crowd of shoppers in a street.

As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer.

This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). 

These are the findings of a study by digital asset management firm, OpenText, which revealed the extent to which the pandemic has changed customers’...

29 July 2021 | Customer Experience

Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

1 June 2021 | Content Marketing

Exploring the landscape for mega events: On the cusp of a new universe

Opinion The future of major events and exhibitions is undoubtedly entering the most significant period of transformation that the event sector has have seen. The 'mega events' like CES, MWC, and the ADIPECs of the world have been forensically examined as the event sector does the exact opposite of waiting with bated breath. Instead, we’ve witnessed a creative and relentless drive for change as events businesses bravely explore new methods to deliver immersive and meaningful experiences to...

10 February 2021 | Best Practice

Top social media trends to drive your 2021 marketing strategy

How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we look at three social media trends that are expected to drive the most impact in 2021,...

5 November 2020 | DMWF

Key practices for tech brands to drive brand love in today’s tumultuous climate

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in order to earn a place in the hearts of consumers. 

For technology companies that may be tightening their budgets amidst the current times, it is still...

9 September 2020 | Branding

#DMWF Virtual 2020: eShow Preview

The #DMWF Virtual exhibitor 'stands' are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual we wanted to share the eShow preview as a teaser of what to expect from the virtual marketing expo!

PLATINUM...

4 September 2020 | DMWF

What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.

A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in...

11 August 2020 | Branding

What to expect from the Digital Experience and eCommerce track at #DMWF Virtual

The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers. 

On day two (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the challenges we face with selling online and providing services. Our expert speakers will be sharing their real-life experiences and practical how-to...

27 July 2020 | Best Practice

Digital Marketing World Forum (#DMWF) announces its first fully online conference – 16-17 September 2020

The leading digital marketing and social media conference, Digital Marketing World Forum (#DMWF) has announced dates for its 2020 fully online event. #DMWF Virtual, the worldwide conference will be taking place online on the 16-17 September 2020.

#DMWF Virtual is a dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends, strategies and to expand their knowledge

The worldwide community of senior marketing leaders will...

16 June 2020 | DMWF

Four key tips to move up the digital marketing career ladder

For many, a good career involves opportunities to progress however it can be challenging to understand how to get to the top. Although there are different methods of progressing, and people have different suggestions, in my experience it’s often the less traditional routes which yield the best results.

Education isn’t everything

It might come as a surprise but I don’t think it’s crucial to invest in higher education for a successful career in marketing. While there are...

3 April 2020 | Best Practice