Brightcove teams up with Pubmatic to fuel its ad monetisation service

A collection of Sterling notes.

Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future.

The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their...

25 July 2023 | Advertising

Emotional digital ads drive brand lift and recall

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more memorable. Additionally, digital ads with rapid, clear branding that cause an intense...

24 July 2023 | Advertising

A third of UK consumers believe that most online ads are AI generated

Two women looking at a laptop screen.

Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI.

Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into online or social media ads – due to the rise in convincing fake ads created by AI tools like ChatGPT...

19 June 2023 | Advertising

Chinese, US and UK brands generate two-thirds of total influencer ad spending

The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels.

With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will come from only countries.

According to data presented by OnlyAccounts.io, Chinese, US, and UK brands will generate around $22.7bn or...

1 June 2023 | Advertising

Brands spent $673bn on social media ads in five years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising.

Annual Social Media Ad Spending has Almost Tripled Since 2018

Over the past decade, social...

22 May 2023 | Advertising

Just 4% of ads contain sustainability messaging

CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising. 

The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data - extracted from the assets themselves - was filtered for sustainability messaging. Ads were taken from 11 industries (many of which are facing pressure to achieve...

26 April 2023 | Advertising

How Playrcart helped Vodafone achieve above average click-through-rates

A Vodafone shop.

The client:

Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania.

As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to...

17 April 2023 | Advertising

SoundCloud renews agreement with AdsWizz in 14 European countries

SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.

Through 2024, AdsWizz and its regional sellers will continue to serve as the exclusive sales representative for advertisers seeking to reach SoundCloud’s young, highly engaged, and diverse audience. The renewed...

14 April 2023 | Advertising

UK connected TV audiences continue to invest time in premium content

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels and platforms. The study was conducted in the UK, Italy, France,...

13 April 2023 | Advertising

Data clean rooms are hot right now, but CDPs remain critical to marketing

Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades.

In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run, not walk, toward first- and second-party data strategies. This will be key to uncovering valuable and useful insights.

This helps...

15 March 2023 | Advertising