One of the biggest SEO mistakes companies make is within the SEO content strategy itself.

So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t to say that the technical aspects of search engine optimisation are inconsequential — it’s more that content will always be the catalyst for a...